SaaS expansion shows big potential in Indian Market
According to studies, the Asia Pacific region is being dominated by the Indian market. The
Indian Saas market has mushroomed over the years since it’s induction into the world of cloud
computing. Starting with a value of near 5 million in its first years, the market has swelled into
an unbelievable predicted value of over 350 million by 2012. The region shows an overall
higher recognition of SaaS, in comparison with the rest of the area attributing much of the
seen success to the market and has made India a promising target for vendors and
developers alike.

The SaaS industry has transformed and went through changes as time has progressed,
going from the simple concept of utility software to a global model that’s being adapted
everywhere software is being used. It has caused a reform in the way software is being
developed and used, taking the advantage out from under the legacy software giant’s that
have a had a lock on the market. SaaS has actually created its own market in the software
world causing a competitive field for developers and vendors alike. The future of SaaS is
guaranteed on an explosive scale, the interesting part about its future is where the next
explosion is going to occur.
According to studies, the Asia Pacific region is being dominated by the Indian market. The
Indian Saas market has mushroomed over the years since it’s induction into the world of
cloud computing. Starting with a value of near 5 million in its first years, the market has
swelled into an unbelievable predicted value of over 350 million by 2012. The region
shows an overall higher recognition of SaaS, in comparison with the rest of the area
attributing much of the seen success to the market and has made India a promising target
for vendors and developers alike.
The region itself has a known issue with broadband capability, but this hindrance has done
everything but slow down the adaptation of Indian software to SaaS. Giants in the industry
like Salesforce.com and Intuit have the Indian market targeted for future development and
investment, recognizing the progressive path the market is taking. The issue of broadband
connectivity has been overcome by the companies utilizing mobile applications and
technology to reach where it is needed. India has already shown a huge adaptation to
similar leaps in technology in the past with telecommunication systems unrivaled worldwide.
If the expected Indian software development in SaaS is carried out it will only be a matter
of time before it becomes every investors dream and is established as an unstoppable
force in the software world.
A common misconception about the SaaS platform is that it’s only beneficial and desired
by small or medium business structures, limiting its overall application. In reality it’s being
sought out by the largest of enterprises. The pricing is only a very small part of the
advantage. The recent developments in the capability of SaaS have even made it desired
by the software legacy companies. Mergers and acquisitions have taken place in attempts
to transform the legacy software products to SaaS style applications. While all of these
attempts have not and will not lead to successful transitions, the force behind them is in
the recognition of SaaS’s power in promise in the market. This means big opportunity for all
levels of business in the Indian market. Vendors and developers that are recognizing this
shift in the market are taking advantage of this and following this easy to see trend.
There isn’t any reason to believe that SaaS will not continue to grow in through the Indian
market. The technological obstacles have already been worked through and the numbers
are steady and consistent. The peak in this progression and new outcomes from Indian
software companies are the only variables yet to be revealed.
Unternehmensinformation / Kurzprofil:
Frankfurt Partners (FP) ist eine deutsche Managementberatung mit Hauptsitz in Frankfurt. FP
berät deutschlandweit klein- und mittelständische Unternehmen in den Bereichen Business
Consulting, Strategie, Organisation, Mergers & Acquisitions und Unternehmensinsolvenz. FP
unterstützt Unternehmen aus allen Branchen mit dem Ziel nachhaltige Wettbewerbs¬vorteile
zu schaffen und die Leistungsfähigkeit des Unternehmens dauerhaft zu steigern. In enger
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60323 Frankfurt
info(at)frankfurtpartners.com
Datum: 21.01.2011 - 09:01 Uhr
Sprache: Deutsch
News-ID 686
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Art der Fachartikel: bitte
Versandart: Veröffentlichung
Freigabedatum: 21.01.2011
Dieser Fachartikel wurde bisher 300 mal aufgerufen.