Teknosa Extends Relationship with Oracle to Help Enhance Store Performance and Profitability
ID: 215946
Teknosa Extends Relationship with Oracle to Help Enhance Store Performance and Profitability
Rapid Implementation Strategy Helps Turkish Retailer Improve Store Compliance with Oracle® Retail Lifecycle Space Planning Applications
Oracle Retail CrossTalk, Chicago, IL ? June 23, 2010
News Facts
Teknosa, Turkey?s leading technology retailer is using Oracle® Retail Macro Space Management and Oracle Retail In-Store Space Collaboration to optimise its retail space and help improve revenue, by localising and tailoring assortment, price and promotions within its 256 stores.
The Oracle Retail applications will help reconcile perceived floor space at head office with actual use of space within stores to provide insight into space elasticity and support an uplift of revenue with a decrease in operational costs.
With increased management visibility to stores and shelf, Teknosa can maintain better compliance to corporate plans by reallocating floor space for high-margin items, improving assortments by tailoring inventory to local demographics, and creating more streamlined store-stocking practices.
Additional benefits are planned by streamlining and improving communications between head office and stores. This will help Teknosa to gain a consistent channel of communication to promote floor plans or changes to store management, with sufficient lead time to enable promotional adjustments.
The deployment of Oracle Retail lifecycle space planning applications builds on Teknosa?s 10-year history of successfully relying on Oracle?s offerings including the Oracle E-Business Suite, Oracle Data Warehousing, Oracle Enterprise Performance Management and Business Intelligence applications, Oracle Retail merchandising and planning applicationsand Oracle?s Sun Server and Storage systems.
For more information contact:
Gaye Hudson
Vice President, EMEA Corporate Communications
t:+44 118 924 5289
m:+44 7768 792 031
e: gaye.hudson@oracle.com
Oracle (NASDAQ: ORCL) is the world's most complete, open, and integrated business software and hardware systems company. For more information about Oracle, visit oracle.com
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Datum: 23.06.2010 - 20:47 Uhr
Sprache: Deutsch
News-ID 215946
Anzahl Zeichen: 2587
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