DGAP-News: Virgin Media Chooses Motricity's MobileCast Solution to Provide Real-Time, Relevant Content Directly to Smartphones

(firmenpresse) - Motricity, Inc.

04.04.2011 14:30
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Powered by Motricity, Virgin Media's Mobile Customers Able to Customise Their
User Experience

BELLEVUE, Wash., 2011-04-04 14:30 CEST (GLOBE NEWSWIRE) --
Virgin Media, Inc. (LSE:VMED) (Nasdaq:VMED), one of the UK's leading
entertainment and communications companies, and Motricity (Nasdaq:MOTR), a
leading provider of mobile Internet services, today announced Virgin Media will
utilize Motricity's mCore MobileCast offering. MobileCast is a next generation
content management solution and will deliver real-time, consumer relevant
content to a wide range of smartphones on the Virgin Media mobile network. This
will provide Virgin Media's smartphone subscribers real-time, zero touch access
to all the relevant content, applications, goods and services they care about
most, directly to their 'phonetop'.

Graeme Oxby, executive director of mobile and home phone, Virgin Media, said:
'Our mobile customers are doing more with their phones, watching great TV from
Virgin Media Player, enjoying music, videos and games and managing their
customer accounts whilst on the move. MobileCast helps us deliver a fantastic
user experience and we'll continue to bring market-leading mobile services to
all of our customers.'

'Virgin Media's customers now have access to more content, applications, goods
and services than ever before,' said Ryan Wuerch, chief executive officer of
Motricity. 'MobileCast's ability to remove barriers, and adjust to a specific
consumer's preference brings Virgin Media's customers the content that's most
relevant to them, direct to their smartphones in real-time.'

MobileCast is the latest service module delivered as part of mCore, Motricity's
hosted, Mobile-as-a-Service (MaaS) platform. It offers carriers and enterprises


the ability to deliver a wide range of content types (HTML5, audio, video,
text) to the most popular smartphone devices (Android, RIM, Windows 7 and
Apple). It includes easy-to-use publishing tools that reduce the time to design
and develop marketing campaigns, giving marketers greater control. MobileCast
also makes it easier for marketers and advertisers to track their campaigns
through a complete suite of reporting and insight generation tools, enabling
results reporting and real-time adjustment to optimize campaigns.

'MobileCast is a solution that is designed to create increased value for
consumers by improving the relevancy of the content they seek on their
smartphone,' said Tole Hart, senior analyst at Yankee Group. 'It is also an
opportunity for carriers to leverage the smartphone ecosystem and use their
customer knowledge to increase the satisfaction of their mobile data
subscribers.'

Technical features and benefits of MobileCast include:

-- Real-Time Delivery - Enables a persistent communication channel and rich
engagement with consumers by offering user-relevant communications and
offers.

-- Message Priority, Queue and Delivery - Allows the marketer to design
campaigns at a granular level, weighted by priority, display order and
frequency. Communications can be grouped in delivery order to the device
and can be scheduled based on date, time, location, etc.

-- Administration and Reporting Tools - Easily design and deploy marketingcampaigns through a single administration console, featuring pre-defined
templates, list management and content management. Track all running
campaigns and make adjustments real-time based on subscriber response.

-- Multi-Media Content Delivery - Utilize embedded video and image content for
compelling subscriber engagements.

-- Dynamic Program Event - Use feeds to dynamically create messages to
consumers. This provides the ability to automatically manage content
refresh cycles and display engaging content without having to build
individual events for each communication.

For additional information about mCore MobileCast, please visit our website at
http://www.motricity.com/products/mobile-content-management/mcore-mobilecast.

About Motricity, Inc.

Motricity (Nasdaq:MOTR) empowers mobile operators, brands and advertising
agencies to maximize the reach and economic potential of the mobile ecosystem
through the delivery of relevance-driven merchandising, marketing and
advertising solutions. Motricity leverages advanced predictive analytics
capabilities to deliver the right stuff, to the right person at the right time.
Motricity provides their entire suite of mobile data service solutions through
one, integrated, highly scalable managed service platform. Motricity's unique
combination of technology, expertise and go-to-market approach deliver
definitive return-on-investment for our mobile operator, brand and advertising
agency customers. For more information, visit www.motricity.com or follow the
company on Twitter @motricity.

The Motricity, Inc. logo is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=7813

About Virgin Media

Virgin Media is the first provider of all four broadband, TV, mobile phone and
home phone services in the UK.

The company delivers ultrafast broadband connections to over half of all UK
homes, with speeds of up to 100Mb, and is expanding this cable network - the
result of a multi-billion pound investment - to reach thousands more people
across the country.

Virgin Media has developed the most advanced interactive television service,
bringing together broadcast TV, thousands of hours of on demand programming and
the best of the web in a single set-top box powered by TiVo. The company was
the first to offer HD TV and 3D on demand to millions of UK households.

Virgin Media also operates the most popular virtual mobile network in the UK
which, when launched, was the world's first such mobile phone service. It is
also one of the largest fixed-line home phone providers in the country.

Virgin Media Inc. is listed on the NASDAQ Stock Market and the London Stock
Exchange (VMED).

For more information, go to http://virginmedia.com/.


CONTACT: Media Contacts:
Motricity:
Jennifer Morgan
Director, Global Corporate Communication
p: +1 425.638.8375
m: +1 206 931 4559
jennifer.morgan@motricity.com
News Source: NASDAQ OMX



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Company: Motricity, Inc.


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Datum: 04.04.2011 - 14:30 Uhr
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