DGAP-News: Sberbank has hit the Top 100 World Most Valuable Brands
ID: 403206
Miscellaneous/Miscellaneous
Sberbank has hit the Top 100 World Most Valuable Brands
11.05.2011 / 08:06
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Sberbank has hit the Top 100 World Most Valuable Brands
May 10, 2011, Moscow. Sberbank was ranked 99 in BrandZ ranking of Top 100
Most Valuable World Brands published in Millward Brown Optimor (???).
According to MBO's research, the value of Sberbank brand amounts to $8,535
bln. Sberbank has left behind such famous banks as Goldman Sachs (ranked
100, $8,439 bln), Morgan Stanley and JPMorgan (out of the list).
'Sberbank has been well ahead of its competitors in banking services area
in most of brand strength components, including the confidence index,' said
Anastasiya Kurovskaya, MBO Vice President in EMEA region. 'Apart from the
long history, the bank relies on the strategy targeted on making the bank
faster and fresher'. According to Elena Chuvakhina, the head of Russian
division of Fitch International Branding Agency, Sberbank has shown quantum
growth at all levels, from service system improvement to visual image
update.
Apple topped the ranking ($153,285 bln), having left behind Google who had
been the leader for four recent years ($111,498 bln).
Millward Brown Optimor is a business unit of Millward Brown from the US,
which forms a part of advertising and marketing group WPP and specializes
in markets research.???makes an annual ranking of top valuable brands
(for the sixth time in 2011). The brand value valuation is based on
financial performance related to branded products (data as of the end of
2010), as well as on brands perception. MBO obtains the information about
consumer preferences and their ideas of values embodied by the brands from
the world biggest brands database BrandZ created by WPP. The database was
first established in 1998 and currently contains information on thousands
of brands obtained through more than 1 million of consumer interviews in
many countries.
In April 2011 Sberbank topped the rankings of Russian banks' recognition
and awareness published by National Agency for Financial Studies (NAFI).
According to the agency, recognition of Sberbank in Russia is 96%,
awareness is 86%.
The findings of Center for strategic elaborations (TsSR) show that Sberbank
shares the top of the confidence rating among Russian public institutions
with Russian Orthodox Church (54%). According to Romir Research Holding,
the visibility index of Sberbank (the share of the population aware of the
brand) amounts to 89.5 points, the confidence index is 82.8 points.
Sberbank is well ahead of its competitors in banking services area in both
these parameters.
According to 'Top-500 Most Valuable World Brands' ranking of Brand Finance
company, Sberbank is the most valuable Russian brand, with brand value
being over $12 bln. Having taken the 65th position, Sberbank is the only
Russian company included in the top one hundred of the world ranking. The
data to Brand Finance shows that the brand of Sberbank occupies the 19th
place among the world's banking brands.
End of Corporate News
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Language: English
Company: Sberbank
19 Vavilova St.
117997 Moscow
Russland
Phone: +7-495-957-57-21
E-mail: media@sberbank.ru
Internet: www.sberbank.ru
Listed: Foreign Exchange(s) MICEX, RTS
End of News EquityStory.RS, LLC News-Service
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123968 11.05.2011Unternehmensinformation / Kurzprofil:
Datum: 11.05.2011 - 08:06 Uhr
Sprache: Deutsch
News-ID 403206
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