Simba Information: Time for the Audiobook Market to "Cook Its Own Food"
(firmenpresse) - STAMFORD, CT -- (Marketwire) -- 01/04/12 -- The pool of potential is technologically savvy and made up of consumers who are mostly well educated, finds a new study by media research and forecast firm Simba Information. They also spend a good amount of time in their cars and exercise frequently, and chances are excellent they are already carrying a device from which they can not only purchase , but also consume them.
Simba Information, the media research and forecast firm behind and the report series, has released a new stand-alone report, which provides a comprehensive review of the audiobook consumer and offers publishers and authors a vital tool to 'know thy consumer.' And for publishers to find a way to communicate the value of audiobooks and build a mechanism of discovery and consumption, they will need to gain a deep understanding of their potential customers.
"There's a difference between waiting to be fed and cooking your own food," said Michael Norris, senior analyst of Simba Information's Trade Books Group, commenting on the report. "It's clear the has been waiting to be fed, and this report demystifies a lot of the great ingredients that make up the spoken word industry, starting with the consumer."
With a thorough demographic and psychographic overview of audiobook buyers created by compiling data from Experian Simmons, Audiobooks in America shows that the "ingredients" to sell audio titles to a wider audience are already there: audio buyers tend to be more affluent and tech-savvy than the average consumer -- and they have a different relationship with content and with their cell phones than most people. The report not only breaks these differences down, but offers ways for publishers and retailers (both online and physical stores) to use them to their advantage.
shows the adoption trends of physical audio and digital audio, the book purchasing habits of the audiobook buyer, preferred retailing channels, psychographic analyses of audio buyers compared with other book buyers and the general population, and more.
Simba Information is widely recognized as the authority for market intelligence in the and industries. Its extensive information network delivers top quality, independent perspectives on the people, events and alliances shaping the industry. Our monthly newsletter, , analyzes trends affecting the audiobooks market. Simba routinely assists clients and the press with publishing and media industry analysis. Follow us on and .
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Steven Aldrich
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Datum: 04.01.2012 - 16:28 Uhr
Sprache: Deutsch
News-ID 101084
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