EmpowHER Media Launches New Social Media Channels for Marketing to Women
New Social Media Channels Educate Marketers About Health 3.0 and How to Better Connect and Influence Female Health Consumers in Social Health Platforms
(firmenpresse) - SCOTTSDALE, AZ -- (Marketwire) -- 01/13/12 -- , an award-winning social health company for women, today announces new social media properties focusing around the business of marketing to women, and the emergence of Health 3.0 -- the social health movement driven by peer health via social networking and health information sharing, and how marketers and healthcare executives can understand and capitalize on this new era.
Since its launch in 2008, EmpowHER has achieved a leading position in the women's online health and wellness space. Today, the company is recognized as the fastest growing social health community for women. EmpowHER Media expects to reach nearly 40M female health consumers on EmpowHER.com, and another 200M through a powerful syndication network that includes a Who's Who of the Web like: Yahoo! Health, AOL, Shine by Yahoo!, Hearst's RealAge, Rodale's Healthy Living Network, HealthGuru Media, Howdini, Fox News Health and others. This represents 400% growth from the more than 60M women EmpowHER reached onsite and through syndication in 2011. Health and wellness brands and health care industry professionals can follow EmpowHER Media through its comprehensive social media platforms including: the EmpowHER Media group -- where professionals can engage in discussions and ask questions; the twitter handle, where marketers can stay updated on industry stats, latest reports and key insights in health care and social media, EmpowHER Insights: Marketing to Women , and a health marketing page.
"Social Health will reshape the marketing mix for health and wellness brands and healthcare marketers in the next several years, and EmpowHER is a pioneer in social health," said Thom Brodeur ((at)thombempowher), Executive Vice President, EmpowHER Media. "Women consume 80% of the premium health content on the Web; more than a third of them seek peer health communities for discussing their health and wellness issues, and they make 90% of all health and wellness buying decisions for the home. Social health platforms that provide a safe-haven for women will be where health and wellness marketers shift the majority of their online marketing spend in 2012 and beyond. One-directional consumer marketing from health portals and networks is the health marketer's past. Brands and practitioners who plan to gain share of mind and wallet will win in social health environments where they're participating in consumer discussions not talking at consumers."
EmpowHER owns the largest original women's health content library on the Web with more than 130,000 videos, articles and user generated comments and posts through the company's proprietary ASK and SHARE social health features. The company's active peer health community boasts 280 affinity groups where community members discuss everything from breast cancer treatment to healthy eating to reproductive and sexual health. The hallmark is women talking to and helping each other manage their personal health and wellness journeys.
"We are creating opportunities for our sponsoring clients and the brands who want to reach, engage and influence female health consumers more effectively," said Jamie Glass ((at)EmpowHERJamie), Senior Vice President of Sales & Client Services, EmpowHER Media. "Brands need a social media and digital marketing partner who understands the statistical data, how to use social platforms for health and wellness promotion and values the relationship with female health consumers. We do this every day. EmpowHER knows female health consumers, and more importantly, we understand how to match brands with these women through powerful, ROI-driven marketing solutions."
Visit EmpowHERMedia.com to learn more about the evolution of consumer behavior on the web from Health 1.0 to Health 3.0 -- more specifically, .
to view this release on EmpowHER.com and share it with your social networks.
is an award-winning, HON-certified, social health company for women. The Company's flagship -- EmpowHER.com -- is the third most visited women's health and wellness destination on the Web (comScore Media Metrix). As the online home for female health consumers, EmpowHER.com offers a unique value proposition of a peer health community and premium, original women's health and wellness content. Health care professionals, brands and agency professionals rely on EmpowHER Media for reaching the most influential health and wellness buyer on the Internet -- women. EmpowHER reached more than 60 million women onsite and through syndication in 2011, and expects to reach more than 250 million in 2012.
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Lauren Moye
EmpowHER
(971) 832-1456
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Datum: 13.01.2012 - 12:00 Uhr
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