OpenMotion Introduces Solution to Retailers' Biggest Challenge in Selling Gift Cards
ConnectNow Custom Gift Card Kiosk Ushers in a New Era of Customized Gift Card Products
(firmenpresse) - NEW YORK, NY -- (Marketwire) -- 01/15/12 -- Retailers are continuously on the lookout for new ways to better serve their consumer base. Today, , a digital and mobile marketing solutions company, introduced the , which enables retailers to increase revenue by overcoming the reason consumers cite most often when choosing not to purchase a gift card: that it might be perceived as impersonal.
The ConnectNow Kiosk combines the latest in digital touchscreen computing and an ergonomic retail self-service kiosk with Truecolors™ printing technology and real-time credit card authorization and card activation through wireless machine-to-machine (M2M) communications enabled by . The ConnectNow Kiosk empowers retailers to allow customers to create a card from their favorite retailer with their own personal touch, transforming an ordinary gift card into a thoughtful and meaningful gift.
The ConnectNow Kiosk addresses the top three gift card purchasing criteria for consumers by allowing them to: select a specific dollar value, find a card for a specific occasion, and create a visually appealing card; and allows the consumer to create a card with their own personalized message. The ConnectNow Kiosk has an ergonomic appeal, small footprint and is designed to enhance any retail environment. Each kiosk's graphics are customized to meet the individual retailer's brand.
Gift card sales reached a record $100 billion in 2011 -- of which, $28 billion came during the recent holiday season. But retailers' closed-loop cards are facing tough competition from financial institutions' open-loop prepaid cards, which are expected to exceed sales of closed-loop cards by 2014.
"We believe that differentiation is ever more critical for retailers to compete for the consumer's dollar when it comes to gift cards. The ConnectNow Kiosk allows retailers to provide their customers with the ability to create a unique gift card by selecting the occasion, choosing a design, personalizing a message, and purchasing and printing the card on demand -- turning an ordinary gift card into an extraordinary gift with a personal touch," said Rob Deubell, OpenMotion's president.
A video of the ConnectNow Kiosk may be viewed here: .
OpenMotion is showcasing the ConnectNow Kiosk at the NRF 101st Annual Convention & EXPO this week in the OpenMotion booth (#3344).
OpenMotion is a digital and mobile marketing solutions company with a proven track record of driving consumer sales and loyalty with leading retail and online brands. Its parent company, RACO Industries, is a leading provider of data collection, gift card, and mobile solutions supporting many Fortune 1000 companies. OpenMotion's flagship products include the ConnectNow Custom Gift Card Kiosk and MobileCoupons.com. For more information about The ConnectNow Custom Gift Card Kiosk, visit or for all OpenMotion's solutions, visit .
ConnectNow is a registered trademark of OpenMotion LLC. All other trademarks are the property of their respective owners.
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Kristen Keller
Calysto Communications
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609-933-2314 mobile
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Datum: 15.01.2012 - 13:00 Uhr
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