Young Women's Fashion Retailer maurices Seeks Real Girls in all Sizes for Main Street Model Search 2012
(firmenpresse) - DULUTH, MN -- (Marketwire) -- 01/16/12 -- Today (NASDAQ: ASNA) launched its second annual Main Street Model Search. The young women's retailer is looking for 12 real girls in all sizes to model clothing in upcoming fall, holiday and spring campaigns. Models will be selected through .
"Through last year's Main Street Model Search, we were able to express passion for embracing real girls from hometowns across America," says Brad Hartmann, vice president of marketing. "We're excited to give another group of women the opportunity to live their dream of modeling while demonstrating what the brand is all about: fashion, fun and giving back."
Women ages 18 and older can enter Main Street Model Search online. They'll need to upload photos of themselves, write a short essay and provide other key details. Full model contest rules should be reviewed before entering.
Stylist and fashion designer from Lifetime's "Project Runway" will once again be part of the judging panel. Straub launched Christopher Straub for -- a line of clothing, accessories and a fragrance -- in November 2011. His second line for will be unveiled this spring.
Straub was thrilled when invited him to be part of its second model search. "It was incredibly rewarding to be part of last year's contest. I met so many wonderful people who were beautiful on the inside and out. I can't wait to be part of selecting the next Main Street Models."
Judges will select models based on appearance and how well they represent the image. The top 12 models will each receive a photo shoot in one of three iconic destinations in the U.S. and national exposure at locations, , mailers and social media; a $1,500 gift card; and $7,500 for a charitable makeover to be awarded directly to a community or charitable organization in her hometown.
Women can enter online now through February 13. Online voting is open from February 27 through March 19, with people receiving a surprise coupon offer from every time they vote plus a chance to win as much as $1,000 in gift cards. Online voting will narrow the field of contestants to 100 who will be required to create a video as part of their submission. will select 20 models for a final casting call in Minneapolis, Minn., the week of April 16. The top 12 models will be announced April 23.
For more information, visit , or .
Women from across America enter online for the chance to model for and win fabulous prizes, including a fashion shoot in an iconic destination in the U.S.
Voters help narrow the search to 100 contestants with each of their votes earning a surprise coupon offer from , plus a chance to win as much as $1,000 in gift cards.
reveals the voters' top 100 choices online.
The top 100 contestants create and submit a video that tells why they should be a Main Street Model.
Judging panel reveals the top 20 contestants.
Top 20 finalists are brought to Minneapolis, Minn., for a casting call with a panel of judges that includes Christopher Straub from Season Six of Lifetime's "Project Runway."
will introduce the 12 winners of Main Street Model Search 2012.
, a division of Ascena Retail Group, Inc. (NASDAQ: ASNA), is the leading hometown specialty store and authority for the savvy, fashion-conscious girl with a twenty-something attitude. Today, operates 800 stores in 44 states. stands for fashion, quality, value and customer service. Offering sizes 1-26 in select stores and online, our styles are inspired by the girl in everyone, in every size. For store information and to shop online, visit .
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CONTACT:
Jessica Stauber
218.727.1552
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Datum: 16.01.2012 - 19:00 Uhr
Sprache: Deutsch
News-ID 104420
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DULUTH, MN
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