DGAP-News: Now Advertising Production PLC: NOW exclusive AirMusicTM licensed devices unveiling at US

DGAP-News: Now Advertising Production PLC: NOW exclusive AirMusicTM licensed devices unveiling at USA in CES 2012 Projecting over US$300 million revenue in 2014

ID: 107949

(firmenpresse) - DGAP-News: Now Advertising Production PLC / Key word(s): Product
Launch/Miscellaneous
Now Advertising Production PLC: NOW exclusive AirMusicTM licensed
devices unveiling at USA in CES 2012 Projecting over US$300 million
revenue in 2014

26.01.2012 / 10:02

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Press Release

NOW exclusive AirMusicTM licensed devices unveiling at USA in CES 2012
Projecting over US$300 million revenue in 2014

Hong Kong - 26th January, 2012, - Now Advertising Production Limited
(Ticker Symbol: 7NW)


In the 2012 CES, Las Vegas, NOW launched its executive AirMusicTM license
in U.S.A. Brands like Lenco, Jensen and Sonashi unveiling their AirMusicTM
licensed devices, MAPTM, the first time in U.S.A..

'297 million units of Smartphone were shipped to the market in 2010, 10
billions Smart devices will be in use by 2020' Mr Joe Chen, CEO of Now
Advertising Production PLC, said, 'Along this extreme smartphone
penetration growth, a huge number of consumers will demand a device, like
MAPTM, to reproduce good quality music and video contents wirelessly from
their smartphone and cloud music locker, like MyMusicTM.'

Mr Chen concluded, 'All the AirMusicTM licensed MAPTM devices are default
MyMusicTM ready. Over 1 million units MyMusicTM ready devices and phone
apps will be distributed to the market in 2012, growing to over 10 million
units in 2014, generating over US$300 million projected revenue in 2014 on
MyMusicTM service, AirMusicTM license, and targeted advertising on these
users' smartphone.'

Streaming music files between devices is an infringement against music
copyright, and historically there was no legitimate way of doing this. NOW
executive AirMusicTM is a unique technology legitimate the industry to
manufacture smartphone accessories, like MAPTM, to stream music from a




smartphone against infringement.


About Now Advertising Production PLC
NOWTM is a Targeted Mobile Advertising company, specialized in cutting
edge, high-tech outdoor-advertising and street-furniture production
services since 2003. In 2010, NOWTM rolled out NowOnlineTM MyMusicTM and
followed that up in 2011 with AirMusicTM. Both of the technologies are
powered by Catch Media's award winning Play Anywhere(R) technology and both
develop targeted advertising and promotions opportunities on mobile devices
around music users are interested in and play through MyMusicTM service and
phone app, and AirMusicTM licensed deices alongside outdoor advertisements
implementing the technology.
MyMusicTM is the first legitimate scan-and-match cloud music service of its
kind, powered by Play Anywhere(R), over 6 million fully licensed tracks
available from music labels&publishers, and over 20,000 free internet
radio stations. Users are convenience to access their entire music
collection and playlist across networks and devices wirelessly at mobile,
home or overseas anywhere in the world. Docking Partner alliance iPhone
Music Docking Station users do not have to connect their iPhone to PC for
the iTunes music any more.
AirMusicTM is NOW executive license. Streaming music files between devices
is an infringement against music copyrights, and historically there was no
legitimate way of doing this. NOW executive 'Authorized for WiFi'
AirMusicTM license legitimate consumer's authorized access to their music
collection when listening to a WiFi connected wireless speaker using a
smartphone or tablet through Catch Media's award winning Play Anywhere(R)
Smart Cloud Technology platform. Device manufacturers will for the first
time be able to enjoy an industry backed integrated technology into their
WiFi music streaming products, like MAPTM, which will have the 'Authorised
for Wi-Fi' AirMusicTM stamp of approval, protecting the licensed vendors
from infringement.
MAPTM (MyAirPlayTM) is a WiFi multimedia device patent pending by N Square
Technologies PLC. It can wireless stream media from all types of
smartphones like Android phone and tablet, iPhone, iPad, Blackberry and
Windows phones, reproduce high quality music at its built in speaker and
HDMI video to a large screen HD TV. The MAPTM firmware has built in
standard Android OS, can also stream media from cloud music locker, like
MyMusicTM, internet radio stations and run most of the Android apps like
YouTube, Facebook and AngryBirds etc.

Forward-looking statements
Except for any historical information contained herein, the matters
discussed in this press release contain forward-looking statements that
involve risks and uncertainties, including those described in the Company's
Securities and Exchange Commission reports and filings.

Contact
Investor relation
Thomas Chan Phone:+852 6387-6337
email:ir(at)nowapplc.com


End of Corporate News

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26.01.2012 Dissemination of a Corporate News, transmitted by DGAP - a
company of EquityStory AG.
The issuer is solely responsible for the content of this announcement.

DGAP's Distribution Services include Regulatory Announcements,
Financial/Corporate News and Press Releases.
Media archive at www.dgap-medientreff.de and www.dgap.de

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154047 26.01.2012


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Bereitgestellt von Benutzer: EquityStory
Datum: 26.01.2012 - 10:02 Uhr
Sprache: Deutsch
News-ID 107949
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