Ahlstrom introduces the first metalized poster paper for outdoor billboards at Fespa Digital 2012
(Thomson Reuters ONE) -
Ahlstrom Corporation PRESS RELEASE February 17, 2012 at 1.30 p.m.
Ahlstrom, a global high performance materials company, announced today it will
launch a new metalized poster paper for outdoor billboards at Fespa Digital
2012, the largest European event for digital wide format print industry, held in
Barcelona on February 21-24.
Advertising today requires companies and brand owners to continuously develop
innovative marketing activities for maximum impact. Out-of-home advertising is
no exception.
To help companies making their brands stand out boldly from the crowd, Ahlstrom
has developed Ahlstrom Chantaffiche(TM) Metalized, the first metalized poster
paper for outdoor billboard. This new one-side coated paper provides a premium
metallic effect to posters for enhanced brand image. It is a supreme medium for
advertising high-end cars, watches, perfumes, beers or fashion lines.
To develop the new paper, Ahlstrom combined two unique areas of competence:
expertise in base paper for metalization and know-how in blueback poster paper
for optimal visual impact, easy posting and lasting stand-out.
"As a leading producer of base paper for metalization, which we traditionally
produce for labeling and packaging end-use, we cooperate with the biggest key
players of the metalizing industry for product development. At Ahlstrom we've
been using progressive technology for over 50 years to advance the standards of
the poster paper industry. This newly developed metalized poster paper
demonstrates our readiness to continue providing with new solutions to the
market. We believe that this development will bring a new impulse in the outdoor
billboard market with new opportunities for outstanding advertising campaigns,
in particular for demanding high-end products." explains Jan Witt, Product
Manager, Poster paper.
Ahlstrom is the leading producer of poster papers offering the widest product
range for all printing methods and applications, indoor and outdoor. Ahlstrom
poster papers are produced in Germany and France and are part of the Label and
Processing business area.
Ahlstrom booth at Fespa Digital is Hall 3, stand F22.
For more information, please contact:
Jan Witt, Product Manager, Poster papers, Tel. +49 (0) 541 604 338
Liisa Nyyssönen, Vice President, Communications, Tel. +358 10 888 4757
Ahlstrom in brief
Ahlstrom is a high performance materials company, partnering with leading
businesses around the world to help them stay ahead. Our products are used in a
large variety of everyday applications, such as filters, wallcovers, flooring,
labels and food packaging. We have a leading market position in the businesses
in which we operate. Our 5,200 employees serve customers in 28 countries on six
continents. In 2011, Ahlstrom's net sales amounted to EUR 1.6 billion. The
company's share is quoted on the NASDAQ OMX Helsinki. More information available
atwww.ahlstrom.com.
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(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.
Source: Ahlstrom Oyj via Thomson Reuters ONE
[HUG#1587070]
Unternehmensinformation / Kurzprofil:
Datum: 17.02.2012 - 12:30 Uhr
Sprache: Deutsch
News-ID 116059
Anzahl Zeichen: 3788
contact information:
Town:
Helsinki
Kategorie:
Business News
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