A new look, size and usability for Helsingin Sanomat
(Thomson Reuters ONE) -
Press release, 28 February 2012
"It's so good that it's almost insane! This really shakes up my idea of what a
newspaper is"- A READER'S COMMENT ON THE TEST TABLOID
Helsingin Sanomat is planning a significant design change for the start of
2013. As a result, the entire HS media family will have improved usability,
better content and a new look. At the same time, the printed edition of
Helsingin Sanomat will become a more compact tabloid and it will have more
pages.
Helsingin Sanomat has actively followed the developments in the international
media sector, and analysed the changes in how people use media. The renewal
being prepared is based on years of research and development, as well as
substantial testing. The managements of Helsingin Sanomat and the Sanoma Group
have approved the main outlines of the paper's re-design, and the final decision
will be made by the Board of Sanoma in June.
"Helsingin Sanomat has always boldly addressed modern challenges. This is the
right time to build a newspaper of the future to correspond with the changing
life styles and media use of people. At the same time, we will create a next-
generation newspaper unlike anything else seen before in Finland," says Mikael
Pentikäinen, Publisher and Senior Editor-in-Chief of Helsingin Sanomat.
According to surveys and tests conducted by Helsingin Sanomat, readers find the
compact size considerably more practical than the existing size. A smaller paper
is easier to handle, carry and read. It takes up less space and the staples keep
the paper neat. Readers can continue to split the paper in sections if
preferred. Ease of use is important for people's busier, more mobile life
styles. Especially young people expect the "interface" to be flexible and handy.
The most long-term readers also found that tabloid easier to handle and read.
"We believe in the future of printed newspapers. With improved usability, the
relationship with readers will be even stronger, and HS will also get new
readers. We will continue to stick to our strengths: in-depth journalism,
appealing narrative and uncompromised quality. The basic sections that our
readers deem important will remain in the paper, although we will introduce new
content elements," says Riikka Venäläinen, Editor-in-Chief of Helsingin Sanomat.
The new format of the printed paper will bring reading experiences in different
channels closer to each other and make it easier to develop new services. The
renewal is part of the more extensive Helsingin Sanomat research project that
applies to all printed and digital channels of the paper. In future, readers may
situation-specifically and more flexibly select the most suitable way of reading
Helsingin Sanomat. The goal is to provide readers with the best reading
experience through all channels, be it on the computer, a phone, tablet or
paper.
The renewal has been tested for several years with readers and advertisers, who
have all given important feedback for the development work. Helsingin Sanomat
will compile partner and reader preferences and feedback during this year to
support the implementation. The final decision will be made in June. The initial
plan says that the new look and size of the paper will be launched at the start
of 2013.
Feedback on the new design may be submitted by e-mail: uusi.hs(at)hs.fi.
"It is easier to approach, but still has the same content." - AN ADVERTISER'S
COMMENT ON THE TEST TABLOID
Additional information:
Mikael Pentikäinen, Senior Editor-in-Chief, tel. +358 9 122 2310, e-
mail:mikael.pentikainen(at)hs.fi
Riikka Venäläinen, Editor-in-Chief, tel. +358 9 122 2330, e-
mail:riikka.venalainen(at)hs.fi
Helsingin Sanomat reaches 1.9 million Finns through different channels every
week. In addition to the daily paper, Helsingin Sanomat includes HS.fi, the Nyt-
liite supplement, the Kuukausiliite monthly supplement and Radio Helsinki. The
paper is also available for computers, phones and tablets, including the iPad.
This announcement is distributed by Thomson Reuters on behalf of
Thomson Reuters clients. The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.
Source: Sanoma Oyj via Thomson Reuters ONE
[HUG#1589459]
Unternehmensinformation / Kurzprofil:
Datum: 28.02.2012 - 07:00 Uhr
Sprache: Deutsch
News-ID 119155
Anzahl Zeichen: 4984
contact information:
Town:
Helsinki
Kategorie:
Business News
Diese Pressemitteilung wurde bisher 239 mal aufgerufen.
Die Pressemitteilung mit dem Titel:
"A new look, size and usability for Helsingin Sanomat"
steht unter der journalistisch-redaktionellen Verantwortung von
Sanoma Oyj (Nachricht senden)
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