AVS Debuts Social Media "Culture Mapping" Visualization With scenarioDNA at SXSW Conference

Planning Matrix Created From Twitter Data to Help Brand Managers and Marketing Strategists Better Understand Consumer Behavior, Sentiment and Sensibilities

(firmenpresse) - WALTHAM, MA -- (Marketwire) -- 03/12/12 -- Data visualization software from Advanced Visual Systems (PINKSHEETS: AVSC) has been selected by scenarioDNA, a New York City-based consumer insights firm, to create a multi-dimensional view of social media data that has been processed to reveal the emergence of small networks of like-minded consumers. These interactive "culture maps" enable product manufacturers, retailers and advertisers to better understand shifting consumer attitudes and develop real-time strategies that address marketplace needs.

The scenarioDNA culture map generates a revealing study of how a large group of consumers evolve in their perception of social topics over an extended period of time using data processed by DiscoverText, a text analysis software company, and OpenViz, the powerful AVS data visualization tool, that is used by top corporations and software companies to produce rapid visual insight from large and complex data.

Culture mapping has been successfully utilized by an impressive list of global brands to improve their analysis of audiences and strategic initiatives. The addition of interactive data visualization from AVS allows complex relationships between clusters of consumers to be quickly identified and for brand managers to adapt their customer satisfaction tactics in support of consumer sentiment and demand.

Additional information about data visualization and culture mapping can be found at and or by contacting AVS at (781) 890-4300 or .

Weitere Infos zu dieser Pressemeldung:

Themen in dieser Pressemitteilung:


Unternehmensinformation / Kurzprofil:
Bereitgestellt von Benutzer: MARKETWIRE
Datum: 12.03.2012 - 10:00 Uhr
Sprache: Deutsch
News-ID 123558
Anzahl Zeichen: 0

contact information:
Town:

WALTHAM, MA

Kategorie:

Software

Diese Pressemitteilung wurde bisher 202 mal aufgerufen.


Die Pressemitteilung mit dem Titel:
"AVS Debuts Social Media "Culture Mapping" Visualization With scenarioDNA at SXSW Conference"
steht unter der journalistisch-redaktionellen Verantwortung von

Advanced Visual Systems (Nachricht senden)

Beachten Sie bitte die weiteren Informationen zum Haftungsauschluß (gemäß TMG - TeleMedianGesetz) und dem Datenschutz (gemäß der DSGVO).

Strong Quarter at AVS Affirms Demand for Advanced Data Visualization Software an ...

WALTHAM, MA -- (Marketwire) -- 06/19/12 -- Data visualization software innovator Advanced Visual Systems () (PINKSHEETS: AVSC) experienced a 54% increase in revenue and new customer activity in its third fiscal quarter resulting from increased dema ...

Opera Solutions Selects Advanced Visual Systems for Big Data Visualization ...

NEW YORK, NY and WALTHAM, MA -- (Marketwire) -- 04/23/12 -- Opera Solutions, a global leader in machine-learning science and predictive analytics, has selected data visualization software from Advanced Visual Systems (PINKSHEETS: AVSC) to add rich, ...

AVS Provides Data Visualization Software to Boeing for Military and Commercial A ...

WALTHAM, MA -- (Marketwire) -- 03/26/12 -- Advanced Visual Systems (PINKSHEETS: AVSC) () provides data visualization software that helps create three-dimensional (3-D) views of terrain that reveal surface characteristics that are invisible to tradi ...

Alle Meldungen von Advanced Visual Systems