NetProspex Appoints Michael C. Bird to President
Marketing and Media Industry Veteran to Oversee Sales, Technology, Business Development and Marketing
(firmenpresse) - WALTHAM, MA -- (Marketwire) -- 03/12/12 -- , the leading provider of verified, crowd-sourced business contact data services, today announced that it has named Michael Bird to the position of president. In this newly created role, Bird will oversee the effective operation of the company's growing sales, business development, product management, technology, and marketing organizations. Bird was previously chief revenue officer (CRO) for the company, a position he held since January 2010.
Bird has over two decades of senior leadership experience in high growth companies. While serving as CRO, Bird has grown key customer centric metrics 100% or more year over year, including total revenue growth, new business, and customer satisfaction rates. His tenure has been instrumental in raising the awareness of the NetProspex brand in the field of B2B demand generation solutions.
"It has been thrilling to help NetProspex raise the bar in the industry of B2B data services over the past two years," said Bird. "My new role as president is an important step in aligning our sales, product management, technology, and marketing teams to deliver impactful, disruptive technologies designed to help marketers optimize their results. Our foundation as the industry's most accurate and up-to-date data partner gives us an edge in developing additional services that B2B marketers need to fuel highly effective demand generation programs."
Prior to joining NetProspex, Bird was senior vice president of sales and business development for BzzAgent (acquired by dunnhumby), a leading word-of-mouth marketing and social media network that works with leading brands such as Procter & Gamble and Pepsi Co. Under his leadership, the company more than doubled its annual bookings and expanded internationally. Bird also has extensive experience in the publishing and media industries, spending six years with CNET Networks (acquired by CBS Interactive) and over a decade in various management and sales roles at Ziff-Davis Publishing.
"Michael has a tremendous ability to prioritize effectively and ignite growth, and has showcased these abilities both at NetProspex and in the other senior level he's held with online and social media companies," said Gary Halliwell, CEO and co-founder of NetProspex. "He brings an entrepreneurial spirit and ability to execute that will help lead the company as it pioneers next-generation marketing services to help B2B companies leverage data throughout their demand generation programs."
NetProspex drives customer acquisition by partnering with B2B marketers to deliver targeted prospect lists, data cleansing, and profiling analytics that help to uncover data insight and optimize lead generation results. Voted Best Lead Generation Solution by the SIIA, NetProspex maintains a deep database of millions of crowd-sourced business contacts verified by CleneStep™ technology. Thousands of B2B organizations rely on NetProspex to acquire and maintain clean, accurate prospect information to fuel high-performing marketing campaigns. More information at or on Twitter (at)NetProspex.
Katelyn Henry
Version 2.0 Communications
617-426-2222
Katie Martell
Director of Buzz
781-290-5712
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Datum: 12.03.2012 - 12:30 Uhr
Sprache: Deutsch
News-ID 123687
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