Lubrizol's New Fixate Design Polymer for Ultimate Hair Mousse Formulation Flexibility
(Thomson Reuters ONE) -
Lubrizol's Fixate(TM) Design Polymer for Ultimate Hair Mousse Formulation
Flexibility
CLEVELAND, March 16, 2012 - The Lubrizol Corporation's personal and home care
business introduces Fixate(TM) Design polymer (INCI: Polyacrylate-32) for
ultimate formulation flexibility for clean, lustrous, long-lasting volume and
hold in hair styling applications. The versatility of Fixate Design polymer
provides formulators with creative options and degrees of freedom while
maintaining superior performance in mousses, curling creams and sprays and a
wide variety of other hair styling applications.
Fixate Design polymer is an anionic, multi-functional film-forming polymer that
delivers excellent superior performance in hair styling applications and offers
excellent formulation flexibility. When used in styling applications, Fixate
Design polymer delivers high humidity resistance, tailored hold, exceptional
shine, little to no flaking, enhanced volume and distinctive sensory.
Key formulation benefits of Fixate Design polymer:
· Enables enhanced style creation, volume and curl definition
· Provides excellent resistance to high humidity
· Delivers a clean, light wet feel and desirable dry feel
· Provides effective frizz control for smoother, silkier-looking hair
· Removes easily with shampoo
· Has a low viscosity response to neutralization and dosing
concentration
· Is an efficient, easy-to-use liquid
To learn more about Fixate Design polymer, visit www.lubrizol.com/personalcare
About The Lubrizol Corporation
The Lubrizol Corporation, a Berkshire Hathaway company, is an innovative
specialty chemical company that produces and supplies technologies to customers
in the global transportation, industrial and consumer markets. These
technologies include lubricant additives for engine oils, other transportation-
related fluids and industrial lubricants, as well as fuel additives for gasoline
and diesel fuel. In addition, Lubrizol makes ingredients and additives for
personal care products and pharmaceuticals; specialty materials, including
plastics technology and performance coatings in the form of specialty resins and
additives. Lubrizol's industry-leading technologies in additives, ingredients
and compounds enhance the quality, performance and value of customers' products,
while reducing their environmental impact.
With headquarters in Wickliffe, Ohio, The Lubrizol Corporation owns and operates
manufacturing facilities in 17 countries, as well as sales and technical offices
around the world. Founded in 1928, Lubrizol has approximately 7,000 employees
worldwide. Revenues for 2011 were $6.1 billion. For more information, visit
www.lubrizol.com.
Media Contact
Amy Dolzine
216-447-6117
Web Site: www.lubrizol.com/personalcare
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originality of the information contained therein.
Source: Lubrizol via Thomson Reuters ONE
[HUG#1594693]
Unternehmensinformation / Kurzprofil:
Datum: 16.03.2012 - 14:29 Uhr
Sprache: Deutsch
News-ID 125648
Anzahl Zeichen: 3780
contact information:
Town:
Wickliffe, Ohio
Kategorie:
Business News
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"Lubrizol's New Fixate Design Polymer for Ultimate Hair Mousse Formulation Flexibility"
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