George at Asda Launches Lowest Price Bridal Inspired Lingerie

- Words 'Bridal' and 'Wedding' more than double the price of lingerie - George at Asda launches bridal inspired lingerie from GBP 11.50

(firmenpresse) - LONDON, UNITED KINGDOM -- (Marketwire) -- 03/19/12 -- Brides-to-be want to feel and look their best on their big day, but have said they often pay over the odds for bridal with some retailers charging 282% more than their regular lingerie lines.

George has come to the rescue and launched a four piece 'Bridal Inspired' collection for as little as GBP 11.50 - GBP 16 - a massive 1,639% cheaper than the most expensive high street alternative.

Bridal sets from elsewhere can cost between GBP 62 - GBP 200, in comparison to GBP 22 for a regular set of lingerie, forcing shoppers to pay more for items associated with the words 'bridal' and 'wedding'.

The average wedding costs in excess of GBP 20,000, Asda shoppers revealed that they would spend up to GBP 50 on a set of lingerie for their big day - so this new George collection on sale for 1/5 of the price will certainly bring wedding bells to their ears.

George Brand Director, Fiona Lambert said: "Brides-to-be want to look and feel their best on the big day, but don't always want to spend a fortune and add to the cost of the wedding. We wanted to show that you can design a beautiful set of underwear in a luxurious fabric at a great price with our new bridal-inspired lingerie. Plus, the savings made by purchasing a lingerie set by George could buy an extra night on honeymoon."

at Asda's bridal inspired lingerie is on sale in store and online at George.com from Monday 19th March from:





Contacts:
George at Asda
020 3003 6302

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Bereitgestellt von Benutzer: MARKETWIRE
Datum: 19.03.2012 - 19:31 Uhr
Sprache: Deutsch
News-ID 126191
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LONDON, UNITED KINGDOM

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Fashion

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