EWI Worldwide and NUSSLI Collaborate to Bring German Pavilion to Life at World EXPO 2010
EWI Worldwide, a US-based, global, live communications company and NUSSLI, a leading Swiss-based supplier of infrastructures for events, trade fairs and exhibitions, have won the contract to collaborate on the construction of the 65,000 square foot German Pavilion at World EXPO 2010, opening this May in Shanghai, China. NUSSLI is responsible for the construction of the pavilion, with EWI Worldwide producing and installing the interiors and exhibits.
(firmenpresse) - Detroit, MI (March 2, 2010) – EWI Worldwide, a US-based, global, live communications company and NUSSLI, a leading Swiss-based supplier of infrastructures for events, trade fairs and exhibitions, have won the contract to collaborate on the construction of the 65,000 square foot German Pavilion at World EXPO 2010, opening this May in Shanghai, China. NUSSLI is responsible for the construction of the pavilion, with EWI Worldwide producing and installing the interiors and exhibits.
“We are honored to work with NUSSLI on this signature pavilion at the largest EXPO the world has ever seen,” says Ben Einer, President, International, EWI Worldwide. “Building from our recent experience with the Coca-Cola pavilion at the Beijing Olympic Games, we continue to expand operations in China and strengthen our capability to serve global brands in the Asian market and worldwide.”
The pavilion is developed around the theme balancity-- meaning “a city in balance”. Visitors to balancity will journey through a city of ideas, transcending space on foot, moving walkways and escalators to experience thematic areas which integrate balance between work, play, nature and technology. More specifically, the pavilion displays the city’s ongoing balance of -- preservation vs. renewal, tradition vs. innovation, and culture vs. globalization.
Located to the South of the Lupu Bridge on Shanghai’s Pudong side, the architectural layout of the pavilion provides a unique aerial view of a silver shining polygonal sculpture. From the exterior, visitors will be greeted by polygonal volumes creating a roof over a diverse, multi-layered “landscape” that represents Germany’s 16 states. Once inside, they will journey through parks and gardens, a city square, a factory, and forum, ending at the “Energy Source”-- the city’s power plant.
The Energy Source is the heart of balancity and the highlight of the Pavilion’s interactive tour. The visitors enter an impressive room filled with an energetic choreography of lights spread over three galleries. Visitors to the galleries look out onto the room’s focal point: a huge sphere covered with 400,000 LEDs. The sphere’s movements and at the same time, impulses, are activated by the visitors. In the images on the sphere, which tell a story of diversity and contrasts, the visitors create a city themselves: a city for tomorrow where everyone feels at home and has a place. A city that thrives on the polarity and diversity that makes up its quality of life.
The creative team from Milla und Partner in Stuttgart developed the exhibition; the architects from Schmidhuber + Kaindl in Munich designed the pavilion’s architecture and the civil engineers from Nussli (Deutschland) GmbH near Nuremberg are responsible for installing the pavilion; Koelnmesse International is responsible for the preparation, organization and post-EXPO work. The Federal Ministry of Economics and Technology has overall responsibility for Germany’s pavilion at EXPO 2010 Shanghai.
About EXPO 2010
Starting May 1, 2010, EXPO 2010 will run for six months and expects to draw 70 million visitors. The theme of EXPO 2010 is "Better City, Better Life," representing the common wish of mankind for a better living in future urban environments. The emblem, depicting the image of three people, symbolizes the big family of mankind. Created from a Chinese character meaning people, the mascot "Haibao" embodies the character of Chinese culture.
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About EWI Worldwide
EWI Worldwide is a global, live communications company that creates community between brands and customers. EWI Worldwide consists of three specialized service groups, each offering its own unique capabilities and resources: Exhibit Works, Interior Works and Studio Creative. EWI Worldwide has offices in Atlanta, Chicago, Detroit, Dusseldorf, Hamburg, Los Angeles, Milwaukee, Shanghai and Winston-Salem and resource partners worldwide.
About NUSSLI
NUSSLI is a leading, globally operating supplier of temporary structures for events, trade fairs and exhibitions. The combination of long-standing expertise, in-depth know-how and an international network ensures focused, cost-efficient realization of customer specifications. NUSSLI’s success is driven by its reliability and commitment to excel. The company delivers individually tailored, integrated solutions whose hallmarks are high quality and quick turnaround time - from concept to final implementation.
EWI Worldwide
Angela Heiple
Director, Marketing & Communications
Datum: 03.03.2010 - 19:23 Uhr
Sprache: Deutsch
News-ID 12760
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contact information:
Contact person: Angela Heiple
Town:
Detroit
Kategorie:
Tradeshows
Typ of Press Release: Messeinformation
type of sending: Veröffentlichung
Date of sending: 03.03.2010
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