Facebook, Dell and ConAgra to Speak at WOMMA's Spring Conference in Chicago
5 Keynotes, 2 Blockbuster General Sessions, and 25 Interactive and Collaborative Breakout Sessions
(firmenpresse) - CHICAGO, IL -- (Marketwire) -- 03/27/12 -- The Word of Mouth Marketing Association () announced today the for the conference in Chicago, May 7-9. Attendees will learn how the experts achieve word of mouth success with case studies and keynotes from some of the biggest brands in the world.
WOMM-U provides the tools and resources for to solve business issues related to mobile marketing, influencer marketing, ethics, and measurement. WOMM-U is where smart marketers share the newest and greatest social marketing tactics in the industry and attendees learn how to keep their companies' marketing efforts on the leading edge.
"WOMM-U goes beyond the basics of marketing and delves into practical 'how-to' items attendees can immediately put to practice in support of online and offline strategies," said David Witt, Chairman of the Board of WOMMA and Director, Global Digital Marketing and Brand PR, The Hershey Company. "This year promises to be our best conference yet with exciting keynotes including Paul Adams of Facebook and Kristina Halvorson of Brain Traffic. The sessions focus on brand advocacy, engaging fans and influencers, and creating effective content that will give attendees a competitive edge."
will equip attendees with best practices in the latest methods and innovations in .
Paul Adams, Global Brand Experience Manager, Facebook: How Small Groups of Friends Are the Key to Influence on the Social Web
Kristina Halvorson, CEO, Brain Traffic: The Content Strategy and Bringing it All Together Ed Keller, CEO, KellerFay and Brad Fay, COO, KellerFay: Total Social: Why Real Relationships Rule in Digital Marketplace
Steve Knox, Senior Advisor, Boston Consulting Group: Advocacy Marketing - The New Competitive Advantage
Content: The Consumer Decision Journey
Leverage Facebook fans to create advocacy and measure influence
Tools to use in
Leveraging Mobile & Social to Drive Conversion
Addressing the Expanding World of WOM - Advocacy, Sponsored Content, Incentives and the Social Enterprise
Dumbing Down Smart WOMM Research Findings
Second City's Keynote Luncheon - Learn how to create content from the group that got Tina Fey, Stephen Colbert, and hundreds of others into the halls of comedy
The Tailgater - Wear your alma mater's colors (or spirit wear from your favorite school)
Late Night Zombie Club - Seriously, it relates to WOMM!
More information about WOMM-U can be found here:
How to submit a request for press credentials:
WOMMA, , is the leading trade association in the marketing and advertising industries that focuses on word of mouth, consumer-generated and social media platforms -- or marketing techniques that include buzz, viral, community, and influencer marketing, as well as brand blogging. The organization is committed to developing and maintaining appropriate ethical standards for marketers and advertisers engaging in such marketing practices, identifying meaningful measurement standards for such marketing practices, and defining "best practices" for the industry.
Founded in 2004, WOMMA members include marketers and brands that use word-of-mouth marketing to reinforce their core customers and to reach out to new consumers, agencies that deliver word-of-mouth services and technologies, researchers that track the word-of-mouth experience and offline and online practitioners.
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Unternehmensinformation / Kurzprofil:
Datum: 27.03.2012 - 16:00 Uhr
Sprache: Deutsch
News-ID 129009
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CHICAGO, IL
Kategorie:
Advertising, PR and Marketing
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