Excessive Baggage-Why the Handbags and the Gladrags See Women's Wardrobes Weigh in on the Pricey Side
(firmenpresse) - LONDON, UNITED KINGDOM -- (Marketwire) -- 03/28/12 -- A staggering four out of five fifty-something women spend as much money on their holiday outfits as they do on the actual trip itself, a survey has revealed.
According to research by online retailer isme.com, of 1,000 women over 50 polled, 54 per cent admitted to taking up to 10 individual outfits on their holidays. And in news that won't surprise the style-savvy out there, more than 90 per cent of the women also said they wouldn't dream of travelling without at least five pairs of shoes and an average of five handbags for just a seven-day trip.
These staggering shopping sums add up to a mind-blowing GBP 1,500 worth of summer holiday clothing. That means that when you take into account the average price of an all-inclusive four-person family holiday for a week to Majorca in August - GBP 2036(i)- it would seem that for many, justifiably, looking and feeling good abroad is as equally important as the accommodation itself when it comes to expense.
Because a holiday is so special, from packing different for each nightly sunset stroll to bringing a range of swimsuits for every sun-soaked day at the beach, almost three quarters of women over pack for every eventuality, which also means that 65 per cent of women even admitted coming home with at least five items unworn.
So with clothes clearly at the forefront of holidaymakers' minds, mature brand isme, has teamed up with cheap holiday specialists, , to unite fashion and travel with a brilliant . By getting a code on the website you can save GBP 20 when you spend GBP 40 on clothes online with the popular home shopping retailer and be in a draw to win a holiday wardrobe worth GBP 400. At the same time you can also grab the chance to enter a prize draw to win a holiday to, plus GBP 50 off your next booking with Direct Holidays if one holiday per wardrobe is just not enough.
And while women pack more than five pairs of shoes into their cases, men are clearly given the thin end of the wedge (heel). In one of the worst-kept secrets, almost half of the women surveyed (48 per cent), admitted to under-packing for their other halves to ensure there was space for their outfits, and 52 per cent even admit to shoving items in their partner's case before jetting off!
Sources
(i)
(ii)The research for isme.com was carried out online by OnePoll in May 2011 amongst a panel resulting in 1,000 UK women over 50
Notes to Editor:
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Datum: 28.03.2012 - 15:02 Uhr
Sprache: Deutsch
News-ID 129497
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LONDON, UNITED KINGDOM
Kategorie:
Fashion
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