Paid content on the rise: The SPIEGEL iPhone App is purchasable via ClickandBuy
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ClickandBuy / Paid content on the rise: The SPIEGEL iPhone App is purchasable via ClickandBuy processed and transmitted by Hugin AS. The issuer is solely responsible for the content of this announcement.
Following on from the SPIEGEL e-paper is the SPIEGEL App, which is now available
to purchase via ClickandBuy, Europe's leading supplier of paid content
London/Berlin, 1 March 2010. ClickandBuy, which has been a partner of Apple
iTunes since 2005 and the online payment system for SPIEGEL since 2002, enables
SPIEGEL readers to pay conveniently and securely for the new purchasable iPhone
App. The added value of the paid content offer is that it makes the purchasable
version of the current edition of SPIEGEL available for download every Saturday
evening.
iPhone and iPod Touch customers are now able to read the current edition of
SPIEGEL from 10pm on a Saturday evening, before it appears in print the
following Monday. During the introductory phase the full version of SPIEGEL will
cost ?2.99 to download and from the end of March 2010 an individual issue will
be available to buy for ?3.99. A mini-subscription of four issues is available
at a cost of ?9.60 and a regular subscription charged at ?3.65 per issue. The
new e-reader, which has been designed specifically for SPIEGEL, presents the
magazine in a format that has been optimised for the iPhone and iPod Touch,
thereby ensuring even long articles can be read comfortably. The SPIEGEL App
(approx. 5 MB) can be downloaded via WLAN or 3G in less than a minute and saved
on the iPhone. This enables customers to read SPIEGEL even if there's no
internet connection or if they wish to avoid expensive data connections while
abroad. In the future, subscribers who currently use ClickandBuy to purchase the
SPIEGEL e-paper on the Internet will also be able to access it via the e-reader
application, which has been developed for the iPhone and iPod Touch.
ClickandBuy, as a long-term partner of Apple iTunes, sees another milestone in
the trend towards paid content. ClickandBuy CEO Charles Fraenkl commented on
this very positive development from the perspective of an online payment system
with a decade of experience: "We are only seeing the beginning of paid content
for published items. With quality offers directed at target groups and the
corresponding pricing models, paid content will soon be able to make the
breakthrough". "As a partner of major media companies, ClickandBuy is ideally
positioned: To successfully implement the various pricing and business models
for publishing houses it requires many years of experience, which only
ClickandBuy can offer at the necessary depth and breadth for the online payment
market", continues Fraenkl.
The new Spiegel-App - the next step for pricing of paid content
About ClickandBuy
ClickandBuy is one of the leading payment services in the internet. Certified by
McAfee and tested by Germany's Technical Inspection and Testing Association
(TÜV), this online payment system is used for internet purchases by over 13
million people. Having doubled its turnover generated by traders and end
customers to ? 922 million (TTV) in 2008, the ClickandBuy Group first crossed
the billion euro threshold in 2009.
Over 16.000 online traders use ClickandBuy's e?payment system for their
e?commerce, retail, online entertainment, and paid content & services billing,
including Apple iTunes, Vodafone, Deutsche Telekom, Telefónica, Orange, msn,
AOL, Meetic, Parship, Electronic Arts (EA), Codemasters, Napster, McAfee, Panda,
AutoScout24, RTL, Playboy, Financial Times Deutschland, Foto.com, Deutsche
Boerse Group, KPMG, Yamaha, Digital River, Redcoon, bonprix.
Founded in 1999, the online payment system is operated by ClickandBuy
International Ltd. in London. As an e-money institution licensed by the UK's
Financial Services Authority (FSA), ClickandBuy's complete service includes 120
currencies and offers 50 national and international modes of payment throughout
30 countries.
ClickandBuy - Media Contacts
Rob Gibbons;rob.gibbons(at)theprnetwork.co.uk
ClickandBuy International Ltd. * Lincoln House 137 / 143 Hammersmith Road * W14
0QL London *www.ClickandBuy.com
[HUG#1389367]
--- End of Message ---
ClickandBuy
Lincoln House 137 / 143 Hammersmith Road London United Kingdom
The new SPIEGEL-App goes live: http://hugin.info/141320/R/1389367/347584.jpg
Unternehmensinformation / Kurzprofil:
Datum: 01.03.2010 - 07:03 Uhr
Sprache: Deutsch
News-ID 12994
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Town:
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Kategorie:
Business News
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