Honda selects LBi to revamp its pan-European digital presence
(Thomson Reuters ONE) -
- appointment will see LBi re-imagine the motor manufacturer's digital future
www.lbi.co.uk
www.honda.co.uk
London: Honda Motor Europe has appointed global marketing and technology agency
LBi to revamp its online customer experience across multiple European
territories.
Following a competitive pitch process, the agency has been selected to relaunch
Honda's online presence in 22 markets across Europe. LBi's unique blend of
strategy, creativity, technology and user-experience will be harnessed to
deliver a state-of-the-art customer engagement platform that will help equip
Honda for its digital future.
The twelve-month strategic partnership will see LBi and Honda's teams work in
close collaboration to devise and implement a user-centric, technologically
advanced and visually stunning digital experience that will allow customers to
engage with the Honda product range spanning cars, motorbikes and power
equipment.
The customer engagement platform will feature a number of next generation
digital tools aimed at engaging and empowering consumers in the decision-making
cycle.
Jon Gibson, European Digital Marketing Manager at Honda, said: "LBi outshone the
competition with their clear and inspiring vision of how we can best harness
digital channels to build business value. LBi's track record of delivery is
exemplary and we look forward to our working partnership."
Anil Pillai, UK Chief Executive of LBi, added: "We're incredibly excited to be
embarking on this journey with Honda, not least because culturally there is a
incredibly strong fit between our two organisations. The team at LBi have done a
fantastic job of aligning our strategic goals to deliver the best possible
outcome for Honda."
- ENDS -
Media Enquiries:
Gareth Jones
Global Brand & Marketing Director
LBi
gareth.jones(at)lbi.com
+44 (0) 7794 624 147
About LBi
LBi is a global marketing and technology agency, expert at blending strategic,
creative, media and technical expertise to build business value. We help
companies of all shapes and sizes decide what's next for their business - and
then we take them there. Along with our media arm bigmouthmedia, we define and
execute transformational digital strategies for clients including BT, Coca-Cola,
E.ON, Lloyds TSB, Play.com, SAB Miller and Virgin Atlantic. Across our 30
offices in 16 countries, there are more than 2000 digital specialists
collaborating with brands to enrich people's lives via service design, branded
content, mobile, CRM and social media. We also set the pace in digital display,
search, affiliate marketing, usability and analytics. There are many things that
make LBi unique, but if we had to choose one it would be our ability to bring
together diverse teams of experts to suit any brief. We call this blending, and
it's the reason why all types of organizations - from famous global businesses
to disruptive start-ups - choose LBi to help make their brands desirable
wherever, whenever and however people choose to engage with them.
This announcement is distributed by Thomson Reuters on behalf of
Thomson Reuters clients. The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.
Source: LBi International N.V. via Thomson Reuters ONE
[HUG#1594215]
Unternehmensinformation / Kurzprofil:
Datum: 12.04.2012 - 18:30 Uhr
Sprache: Deutsch
News-ID 134561
Anzahl Zeichen: 3948
contact information:
Town:
Stockholm
Kategorie:
Business News
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