Two Prestigious Direct Marketing Awards Go to TopLine
Credit Union's Creative Campaigns Deliver Savings for Members
(firmenpresse) - MAPLE GROVE, MN -- (Marketwire) -- 05/02/12 -- The Midwest Direct Marketing Association (MDMA) honored TopLine Federal Credit Union with two ARC (Art-Response-Copy) Awards at its Annual Conference. The credit union won the coveted prizes in the financial products and services category, for its integrated multi-media campaigns, "Just Refinanced" and "Time for Change."
The "Just Refinanced" was an auto loan refinance campaign the Minnesota-based credit union launched in 2011. The direct mail campaign, offering special auto loan rates and incentives, demonstrated for members how refinancing with TopLine could help save them money.
The "Time for Change" Sum-It-Up Savings™ debit card campaign supported the importance of saving for credit union members. Every time the debit card is used the transaction amount is automatically rounded up to the nearest whole dollar and transferred into a savings account of choosing, like building a child's savings, putting money into a holiday spending account, setting money aside for emergencies or simply storing up some fun money.
The MDMA conference explored trends in the ever-evolving world of integrated marketing and the ARC awards ceremony, sponsored by the MDMA, recognized outstanding creative work that generated successful results through direct response marketing efforts.
"TopLine, like every credit union, constantly focuses on trying to make our members' financial lives easier," says Harry Carter, President/CEO. "The refinance and the save your change campaigns each represented an opportunity for our members to easily save money, and being recognized by the MDMA is an added bonus."
The awards ceremony was held Monday, April 23, to kick off the MDMA's 2012 Conference at the DoubleTree Hilton ---Minneapolis Park Place, Minneapolis, Minnesota.
TopLine Federal Credit Union, a Twin Cities-based credit union, is Minnesota's 13th largest, with assets of more than $300 million. Established in 1935, TopLine offers a complete line of financial services from its five locations -- in Bloomington, Brooklyn Park, Maple Grove, Plymouth and in St. Paul's Como Park -- as well as by phone and online at . Membership is available to anyone who lives, works, worships, attends school or volunteers in Anoka, Carver, Dakota, Hennepin, Ramsey, Scott or Washington Counties and their immediate family members.
Vicki Roscoe Erickson
Assistant Vice President, Marketing
TopLine Federal Credit Union
763.391.0872
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Datum: 02.05.2012 - 20:07 Uhr
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