Bootylicious Beyonce Boasts Bathing Suit Sales
(firmenpresse) - LONDON, UNITED KINGDOM -- (Marketwire) -- 05/04/12 -- New figures released today by online retailer Littlewoods.com show sales of bathing suits have soared in the past two weeks, as Beyonce's incredible post-baby beach body inspires British women. Since the 'all the single ladies' singer was photographed earlier this month wearing a flattering figure hugging swimming costume whilst holidaying with husband Jay-Z in St Barts, sales have rocketed as fans of the superstar look to mimic her amazing beach look.
has seen a huge increase in swimming costume sales in the past two weeks, with purchases up by a staggering 102%. The more traditional beach outfits are proving so popular that swimming costumes are currently outselling bikinis for the first time in 10 years!
Gary Kibble, Brand Director at Littlewoods.com said, " has always sold well at Littlewoods, particularly with women at this time of year with summer just around the corner. However, we have seen a massive uplift in sales of the more traditional swimming costumes compared to bikinis over the past two weeks since Beyonce was pictured on holiday in the Caribbean.
"This really goes to show just how influential big celebrities can be when it comes to fashion choices. It's great to see such a positive role model like Beyonce having this kind of effect and we expect to see this trend continuing throughout the coming months as the weather becomes warmer and more families hit the beach."
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Datum: 04.05.2012 - 08:00 Uhr
Sprache: Deutsch
News-ID 142736
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LONDON, UNITED KINGDOM
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Apparel
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