Redesigned Kauppalehti launches today
(Thomson Reuters ONE) -
Alma Media Corporation Press release May 7, 2012 at 9:00am (EEST)
REDESIGNED KAUPPALEHTI LAUNCHES TODAY
Kauppalehti, with both its content and appearance redesigned, launches today,
May 7. The redesign covers both the printed paper and the online version. At the
same time, the range of subscription options is revamped.
The renewed Kauppalehti separates the contents of the paper and the website. The
daily paper will look into the future, while the online news content will stay
on the pulse of the moment even more closely than before.
The daily news stream will open up for the online Kauppalehti reader instantly,
but it will no longer be recapped in the next day's printed paper.
The editorial content of the printed paper will focus on exclusive news, as well
as comment and background for important events. General news items will be
covered with a more analytical and forward-looking touch than before.
-The view of the printed paper will change. We strive to be more solution-
focused than reactive, says Hannu Leinonen, Executive Editor-in-Chief,
Kauppalehti.
-The paper will provide solution alternatives instead of just reporting
problems. This also means that we will be presenting more strongly our editorial
points of view.
In the wake of the content redesign, Kauppalehti's subscription options have
been revamped according to readers' wishes. From now on, it is possible to
subscribe only to Kauppalehti's digital version. In addition to Kauppalehti's
digital replicas, Kauppalehti Digitilaus ("the Kauppalehti Digital
Subscription") includes other business news services, such as Markkinauutiset
("the Market News") feed that follows the stock exchange in real time. Both
print and digital contents can also be combined through a Kauppalehti VIP
subscription.
A new subscription option, Uutistilaus ("News Subscription"), is aimed at heavy
users of the Kauppalehti's online news offering. It provides unlimited access to
the news. Without a subscription, the number of freely available news items will
be limited to 25 per month.
-We believe that the redesigned content in both the printed paper and the online
service will help our readers better keep up to date with what's happening in
business and the economy and understand the background of events. The new
subscription models provide more options that enable readers to select the most
suitable one for their personal reading and usage habits. The idea is to further
strengthen Kauppalehti's position as Finland's leading business medium and a
success factor, Juha-Petri Loimovuori, Kauppalehti's Managing Director,
emphasises.
For more information, please contact:
Juha-Petri Loimovuori, Managing Director, tel. +358 500 511036
Hannu Leinonen, Executive Editor-in-Chief, tel. +358 40 5351867
Alma Media in brief
Alma Media is a dynamic media company whose best-known products are Aamulehti,
Iltalehti, Kauppalehti and Etuovi.com. Alma Media employs approximately 3,000
professionals. The company's net sales in 2011 totalled MEUR 316.2 with an
operating margin of 13.3 per cent. Alma Media's share (ALN1V) is listed in the
NASDAQ OMX Helsinki Exchange. Read more at www.almamedia.com.
This announcement is distributed by Thomson Reuters on behalf of
Thomson Reuters clients. The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.
Source: Alma Media Oyj via Thomson Reuters ONE
[HUG#1609261]
Unternehmensinformation / Kurzprofil:
Datum: 07.05.2012 - 08:01 Uhr
Sprache: Deutsch
News-ID 143100
Anzahl Zeichen: 4142
contact information:
Town:
Helsinki
Kategorie:
Business News
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