Livability linked to connectivity according to new Ericsson report
(firmenpresse) - STOCKHOLM, SWEDEN -- (Marketwire) -- 05/14/12 --
* Residents in 13 major cities, representing 100 million people, surveyed by
ConsumerLab
* Around 40% of people in cities use smartphones and rely on mobile
information to solve day-to-day issues
* Mobile network coverage ranks fourth on a list of what city residents are
most satisfied with
* Commuting is the biggest source of frustration; mobile information eases
stress
In a new report by its ConsumerLab research team, Ericsson (NASDAQ: ERIC)
looks
at the aspects of satisfaction in city life based on environment and social
networking.
Among the findings are that people in megacities give mobile network coverage
the fourth-highest satisfaction rating alongside water distribution and the
availability of social spaces, ranging from cafés to entertainment
facilities.
On the other hand, poor air quality and lack of parking can impact
dissatisfaction.
"Urbanization is a global mega-trend. City populations grow by 7500 people per
hour, and people are clearly feeling some stress from overcrowding. But we
also
see how people in cities use ICT as a means to alleviate such feelings and to
better experience city life," said Michael Björn, Head of Research at
Ericsson
ConsumerLab.
Highlights for living in a city are the accessibility to restaurants,
cafés,
entertainment facilities, and markets. People in cities are more socially
active, and their social circles spread wider than people not living in
cities.
Low-lights have to do with crowds and traffic. The survey found that the
average commute time in the 13 cities was two hours, twenty minutes per day.
Björn said: "People are more relaxed when they know how long their
commute will
take, as this enables them to use their time more efficiently. Smartphones are
becoming an invaluable tool on the daily commute."
"Knowing the ways in which people choose to commute helps us to determine what
services they find the most beneficial. For example, people who commute by
bike
would benefit from knowing where they can use cycle lanes. Those who use
public
transport would benefit from real-time updated timetables and travel planners.
Or, for those who drive, a GPS travel planner with access to real-time traffic
data would save considerable time and stress," he concluded.
The report was launched as part of Ericsson's presence at the New Cities
Summit
in Paris. #newcitiessummit.
The full report can be read here.
NOTES TO EDITORS
ABOUT ERICSSON CONSUMERLAB
Ericsson ConsumerLab is a knowledge-based organization that collects and
supplies consumer insights to influence and improve strategy, marketing and
product management within the Ericsson Group. Ericsson ConsumerLab has more
than
15 years' experience in consumer values and behavioral research, including the
way consumers think and act about ICT products and services. This insight
helps
operators to develop attractive revenue-boosting services.
Knowledge is gathered through a global research program which interviews
100,000 individuals in more than 40 countries and 10 megacities annually -
statistically representing the views of 1.1 billion people. This is based on
both quantitative and qualitative research, and hundreds of hours of in-depth
interviews and focus groups with consumers from different cultures. This
research includes general market and consumer trends, as well as in-depth
insights into specific areas.
To be close to the market and consumers, Ericsson ConsumerLab has team members
working in almost all of Ericsson's market regions. Being part of the Ericsson
Group gives the organization a more thorough understanding of the ICT market
and
business models. This broad knowledge is what forms the basis of Ericsson's
credibility and integrity. Ericsson ConsumerLab is able to share the big
picture, with an understanding of where the individual fits in and what this
means for future trends and services.
All ConsumerLab reports can be found on
Our multimedia content is available at the broadcast room:
Ericsson is the world's leading provider of communications technology and
services. We are enabling the Networked Society with efficient real-time
solutions that allow us all to study, work and live our lives more freely, in
sustainable societies around the world.
Our offering comprises services, software and infrastructure within
Information
and Communications Technology for telecom operators and other industries.
Today
more than 40 percent of the world's mobile traffic goes through Ericsson
networks and we support customers' networks servicing more than 2 billion
subscribers.
We operate in 180 countries and employ more than 100,000 people. Founded in
1876, Ericsson is headquartered in Stockholm, Sweden. In 2011 the company had
revenues of SEK 226,9 billion (USD 35.0 billion). Ericsson is listed on NASDAQ
OMX, Stockholm and NASDAQ, New York stock exchanges.
CityLife_ConsumerLab_pdf:
Cities used in survey:
Top5_Bottom5:
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(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.
Source: Ericsson via Thomson Reuters ONE
[HUG#1611512]
FOR FURTHER INFORMATION, PLEASE CONTACT
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Phone: +46 10 719 69 92
E-mail:
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Datum: 14.05.2012 - 12:05 Uhr
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