Managed Travel Makeover: IT Consumerization Redefines Corporate Travel
New PhoCusWright Report Finds Consumerization of IT Reshaping the U.S. Corporate Travel Landscape
(firmenpresse) - SHERMAN, CT -- (Marketwire) -- 05/17/12 -- A new report from PhoCusWright reveals that the wall once separating corporate travel from leisure travel and employees' personal lives is eroding, creating a "smart," digitized and socially influenced managed travel space. According to "PhoCusWright's U.S. Corporate Travel Report: Market Size and Technology Trends" (), managed travel programs, applications and tools increasingly leverage elements that travelers are already familiar with in their personal lives. For instance, not only have companies begun to purchase iPads and other tablets specifically for their employees' business use, but they are also integrating employee-purchased tablets into the corporate network.
"PhoCusWright's U.S. Corporate Travel Report: Market Size and Technology Trends" presents a comprehensive view of the state of the managed travel sector in the U.S., along with the key metrics and dynamics that will shape the arena through 2013. In addition to providing complete market sizing, the report identifies a range of trends that are transforming the corporate travel space, most notably the sweeping IT consumerization that has begun to influence how business travel is conducted.
"The consumerization of IT within organizations has definitely begun to impact the managed travel arena," says Susan Steinbrink, senior research and corporate market analyst at PhoCusWright. "A combination of factors -- including increasingly tech-savvy travelers, new consumer-like applications and a shift to a bring-your-own-device culture -- are starting to make corporate travel look and feel a lot like leisure travel."
IT consumerization is one of several key topics addressed in "PhoCusWright's U.S. Corporate Travel Report: Market Size and Technology Trends." The report includes:
Key U.S. corporate travel technology trends, including: IT consumerization; traveler engagement; extended personalization; brand drafting; impact of smartphones, location-based services and tablets; digital cash and more
Corporate travel market sizing (with projections through 2013), including proportion of total U.S. travel market and comparison to leisure/unmanaged business travel
Online penetration and the use of online booking tools in the corporate travel marketplace
Intermediary versus supplier-direct bookings, with projections through 2013
Corporate travel spend across key expense categories -- air, hotel, car rental and rail -- along with key priorities through 2012
Most common elements prescribed by corporate travel policy, and the impact of technology on policy components
"PhoCusWright's U.S. Corporate Travel Report: Market Size and Technology Trends" is an indispensable resource for understanding the dynamic corporate travel landscape and the key factors that continue to influence its development.
PhoCusWright, the travel industry research authority, fosters smart strategic planning and tactical decision-making by delivering primary research on the evolving dynamics that influence travel, tourism and hospitality distribution. To complement its research in North America, Europe and Asia, PhoCusWright partners with and produces several high-profile conferences around the world.
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Datum: 17.05.2012 - 20:44 Uhr
Sprache: Deutsch
News-ID 147955
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