DGAP-News: LetsBuyIt Group AG: Search query analysis shows country-specific buying patterns
(firmenpresse) - DGAP-News: LetsBuyIt Group AG / Key word(s): Miscellaneous
LetsBuyIt Group AG: Search query analysis shows country-specific
buying patterns
22.05.2012 / 08:30
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Corporate News from May 22, 2012
LetsBuyIt AG: Search query analysis shows country-specific buying patterns
- Significant differences in sales between Germany, France, and England
- Aligning the product data base to regional buying patterns
Zurich, May 22, 2012. LetsBuyIt Group AG, parent company of the website
LetsBuyIt.com, and operating a fully automated online price comparison
portal with Social Shopping Services, identifies differences in seasonal
buying patterns of LetsBuyIt.com users.
Search queries of French, English and German customers of LetsBuyIt.com
were compared over a time period from 01.06.2011 to 01.02.2012. While there
was a rapid increase in searches (almost 45 percent of all search queries)
for seasonal products such as winter tires and winter clothing for German
customers, the French had a mounting interest in luxury goods contributing
to the personal well-being. As an example, the sale of weekend trips and
wellness applications has doubled in comparison to the last three months.
Also the demand for designer handbags was notably higher. In contrast, the
focus of the users of LetsBuyIt UK is on entertainment electronics - in
particular game consoles - and fashion for expecting mothers showing an
increase in the click rate by 17 percent.
'We were able to discover interesting search trends in each of the
countries, which result clearly from the different needs of the respective
nations. These results enable us to align our product data base better to
the individual customer needs and thus, to further increase the customer
satisfaction. 'Simultaneously, we can draw conclusions from the search
trends at LetsBuyIt.com during the winter months', said Emmanuel Noirhomme,
managing director of LetsBuyIt.com.
About Letsbuyit
LetsBuyIt.com is a website providing price comparison and social shopping
services to its users.
LetsBuyIt is currently active in France, Germany and United Kingdom with
three different website versions.
The Company currently reports in its websites over 50 million products sold
by more than 1,500 different merchants. LetsBuyIt makes continuous and
live updates of its product database and indexes new merchants with their
products on a daily basis.
LetsBuyIt allows customers to purchase products at the lowest possible
price by providing on its website all the actual best practices of online
shopping. The aim of the Company is to become the leading shopping portal
and an e-commerce online community meeting point. Indeed, distinctive
features of LetsBuyIt are the social tools which give customers the
opportunity to exchange opinions on their buying experiences, products etc.
Some of the characteristic features of the website are therefore
interactive tools to give users the possibility to write product reviews,
exchange experiences and recommend products.
For further information please contact:
pr(at)letsbuyit.com
LetsBuyIt Group AG
Emmanuel Noirhomme, Manager
Phone: +33 1 83 64 77 38
Leander (Investor Relations and Media Relations, UK)
Christian Taylor-Wilkinson
Phone: +44 (0)7795 168 157
End of Corporate News
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170830 22.05.2012
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Datum: 22.05.2012 - 08:30 Uhr
Sprache: Deutsch
News-ID 148636
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Kategorie:
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