LeGuide.com Group :Ciao's growth potential within LeGuide.com group
(Thomson Reuters ONE) -
Press release
Paris, May 25(th) 2012
Ciao's growth potential within LeGuide.com group
LeGuide.com clarifies the potential for value creation resulting from the
integration of Ciao.
Audience share doubled and clear leadership in Europe
With 14.9 million unique visitors* for the websites of LeGuide.com (excluding
Ciao) and 17.2 million unique visitors* for the Ciao websites, the new group,
which has traffic overlap of only 10%, has a total unduplicated audience share
of 28.9 million unique visitors*.
This makes LeGuide.com the clear leader in Europe, while the number two player
has a total of just 14.9 million unique visitors*.
LeGuide.com and Ciao's audience share is highly complementary in the main
European countries.
+---------------+-------------+-----------+--------------+------------+--------+
| | Audience | Audience | Total | | |
| | share of | share of | unduplicated | | |
| Country | LeGuide.com | Ciao, in | audience | % |Position|
| |(excl. Ciao),| thousands | share, in |duplication | |
| |in thousands | of UV | thousands of | | |
| | of UV | | UV | | |
+---------------+-------------+-----------+--------------+------------+--------+
| France | 6,995 | 2,919 | 8,827 | 89% | N°1 |
+---------------+-------------+-----------+--------------+------------+--------+
| Germany | 3,241 | 5,745 | 8,008 | 89% | N°1 |
+---------------+-------------+-----------+--------------+------------+--------+
| Spain | 1,307 | 2,880 | 3,733 | 89% | N°1 |
+---------------+-------------+-----------+--------------+------------+--------+
| Italy | 1,235 | 3,347 | 4,109 | 90% | N°1 |
+---------------+-------------+-----------+--------------+------------+--------+
|United Kingdom | 802 | 1,517 | 2,156 | 93% | N°3 |
+---------------+-------------+-----------+--------------+------------+--------+
|Other countries| 1,351 | 816 | 2,046 | 94% | - |
| (Netherlands, | | | | | |
|Poland, Sweden,| | | | | |
| etc.) | | | | | |
+---------------+-------------+-----------+--------------+------------+--------+
| TOTAL | 14,931 | 17,224 | 28,879 | 90% | N°1 |
+---------------+-------------+-----------+--------------+------------+--------+
Source: Comscore, March 2012
An integration plan well underway
To ensure Ciao's rapid integration within LeGuide.com, a dedicated integration
team was set up before the acquisition was finalised. The commercial and
organisational integration has now been finalised, and a unified commercial team
is in place in Paris, Munich and London.
An integrated billing process and a unified process for integrating offers from
e-merchants will be effective from July 2012.
Between now and the end of 2012, the group plans to optimise the commercial
integration by grouping the merchant databases together, implementing a single
pricing grid and aligning the marketing and commercial performances of the two
entities.
Technical integration is expected to be finalised in the third quarter of 2013.
Potential for revenue and profitability growth
The acquisition of Ciao adds significant growth potential for the group, which
can now draw on a positive size effect. The anticipated contribution in revenue
for 2012 is ?12m to ?14m (over 9 months).
In terms of profitability, after taking integration costs into account, Ciao is
unlikely to contribute to operating income in 2012. However, from 2013, the
group's profitability should be in line with LeGuide.com's standards.
The acquisition of Ciao is a milestone for the group in its leadership strategy
in Europe. LeGuide.com plans to boost this leadership in terms of both audience
share and revenue through organic and external growth.
About LeGuide.com Group
LeGuide.com Group, an operator of online shopping guides, comparison websites,
shopping search engines and platforms for consumer ratings, reached a total
audience of 28.9 Million Unique Visitors*, including 8.8 in France* and 1.5
million on mobile**. With a team of 171 employees, LeGuide.com operates in 14
European countries through a multi-site strategy surrounding a brand portfolio,
including LeGuide.com, Ciao, dooyoo.com and mercamania.com. The group lists 161
million offers from 76 200 e-merchants and has generated ?28.2 million in
revenue in its 2011 financial year. LeGuide.com has been certified as an
"Innovative company" by OSEO (a French public agency that supports SMEs) and is
listed on the Alternext board of NYSE Euronext Paris (ticker: ALGUI; ISIN code:
FR0010146092).
*Source: Comscore, March 2012
**Source Médiamétrie/NielsenNetratings, February 2012
*** Unaudited figures
LeGuide.com
Olivia Fuchs Anaïs de Scitivaux
+33 1 55 43 37 29 +33 1 56 88 11 14
finance(at)leguide.com adescitivaux(at)actifin.fr
Pour plus d'information : www.leguide.com/finance
Ciao's growth potential within LeGuide.com group:
http://hugin.info/151397/R/1614973/514703.pdf
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originality of the information contained therein.
Source: LeGuide.com Group via Thomson Reuters ONE
[HUG#1614973]
Unternehmensinformation / Kurzprofil:
Datum: 25.05.2012 - 10:20 Uhr
Sprache: Deutsch
News-ID 150140
Anzahl Zeichen: 6840
contact information:
Town:
Paris
Kategorie:
Business News
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