Smartphones and Rapid Uptake of Data Changing the World, Says Ericsson

Smartphones and Rapid Uptake of Data Changing the World, Says Ericsson

ID: 154337

(firmenpresse) - STOCKHOLM, SWEDEN -- (Marketwire) -- 06/05/12 --





At a briefing for journalists in San Francisco, Ericsson (NASDAQ: ERIC)
President and CEO Hans Vestberg discussed how the rapid increases in
subscribers
and data-usage impact the entire Information and Communications (ICT)
industry.
Network quality, user experience, billing and charging models and services
offerings all need to be adapted to the rapid development.

"In 2008, there were four billion mobile subscriptions. By 2017 there will
be
close to nine billion subscriptions. With this kind of mobility and
connectivity
everywhere, there will be no differentiation between a business user and a
private user.

"Our business is to make sure that networks are built and designed to
handle not
just traffic growth, but the complexities in the different devices and
different
kind of traffic going across mobile networks today," said Vestberg.

The company today released the second edition of its Traffic and Market
Report -
On the Pulse of the Networked Society, revealing that by 2017, 85 percent
of the
world's population will have 3G coverage and that 170 million new
subscribers
were added to mobile networks in the first quarter 2012.

Vestberg says ICT is already addressing some of the greatest challenges of
our
time, such as urbanization, the environment and our use of natural
resources.
With global coverage, ICT will be a fundamental lever of transformation and
progress in the future.

"This is going to place new requirements on our current business, but also
open
up opportunities beyond our imagination. The key players of the Networked
Society will be those who rethink and reinvent themselves in order to enter
into
this new ecosystem," said Vestberg.

The CEO repeated statements from the Q1 report in April 2012 that "the




underlying business mix, with higher share of coverage and network
modernization
projects than capacity projects was unchanged in the first quarter and this
mix
is expected to prevail short-term." As reported in the Q1, 2012 report,
the
start of this year also saw sales impacted by an expected major decline in
CDMA
sales as well as lower operator spending in regions with macro-economic
uncertainty or political unrest.

Chief Strategist Douglas Gilstrap joined Vestberg during the briefing and
talked
about how Ericsson's unique combination of technology and services
leadership
enables solutions for customers looking to monetize on opportunities in a
Networked Society.

Gilstrap discussed the company's increased focus on OSS/BSS, to support
customers in adapting to the rapidly-developing market for service
providers.
"At the simplest level, OSS/BSS is everything from activation of a client
onto
the network, to operational support to run the best network, to the end-
point of
actually billing for that service.

"Without superior OSS/BSS, network service providers will be left behind,"
said
Gilstrap.

Analyst firm Gartner released its Market Share Analysis: Telecom Operations
Management Systems (BSS, OSS and SDP), Worldwide, 2010-2011, which ranks
Ericsson as the #2 worldwide supplier in such systems based on revenue. It
also
states that had Ericsson's numbers included the performance of recently
acquired
Telcordia's solutions and services, the company would have topped the
worldwide
chart in 2011.

Ericsson presented updates on its Research and Development strategy with
recently-appointed Chief Technology Officer Ulf Ewaldsson, and a closer
look
into the IP portfolio with Erik Ekudden, Vice President of Technology
Strategies
& Industry. Today's Traffic and Market Report is based on measurements
performed
by Ericsson since the early days of mobile broadband, from a large base of
live
networks covering all regions of the world.

NOTES TO EDITORS

Download high-resolution photos and broadcast-quality video a few hours
after
the briefing at

Ericsson is the world's leading provider of communications technology and
services. We are enabling the Networked Society with efficient real-time
solutions that allow us all to study, work and live our lives more freely,
in
sustainable societies around the world.

Our offering comprises services, software and infrastructure within
Information
and Communications Technology for telecom operators and other industries.
Today
more than 40 percent of the world's mobile traffic goes through Ericsson
networks and we support customers' networks servicing more than 2.5 billion
subscribers.

We operate in 180 countries and employ more than 100,000 people. Founded in
1876, Ericsson is headquartered in Stockholm, Sweden. In 2011 the company's
net
sales were SEK 226.9 billion (USD 35.0 billion). Ericsson is listed on
NASDAQ
OMX, Stockholm and NASDAQ, New York stock exchanges.









Smartphones and rapid uptake of data changing the world, says Ericsson:

This announcement is distributed by Thomson Reuters on behalf of
Thomson Reuters clients. The owner of this announcement warrants that:

(i) the releases contained herein are protected by copyright and
other applicable laws; and

(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.

Source: Ericsson via Thomson Reuters ONE
[HUG#1617316]



FOR FURTHER INFORMATION, PLEASE CONTACT

Ericsson Corporate Public & Media Relations
Phone: +46 10 719 69 92
E-mail:
Ericsson Investor Relations
Phone: +46 10 719 00 00
E-mail:


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Bereitgestellt von Benutzer: MARKETWIRE
Datum: 05.06.2012 - 19:42 Uhr
Sprache: Deutsch
News-ID 154337
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