Convenience for meat lovers
Atria, a leading Scandinavian producer of refined meat products and meal solutions, has recently introduced Amcor EasyPack both in Denmark and Sweden in a horizontal format for their range of sliced meat and cold cuts. The launch of the new packaging was in response to customer requests for more user friendly packaging.
Amcor EasyPack(firmenpresse) - "We carried out consumer tests of different pack types to identify packaging that fulfills our customer's needs. Amcor EasyPack stood out as it received the highest overall rating of all test packs. Amcor EasyPack is not only easy to open and reclosable but the concept also allows an elegant presentation of our products on the consumers dining tables," explains Maria Schmitt, Category Manager at Atria Chark & Deli.
Amcor EasyPack is suitable for a wide range of products and adds to consumer convenience in many different ways. By using Amcor EasyPack there is no need to re-pack the meat into plastic containers once the pack has been opened, which saves valuable space in your fridge.
Amcor EasyPack is easy to open by any member of the family. Simply peel back the airtight flap, pull out the tray and place it on your kitchen table. If you don't consume the contents in one go, just push the tray into the pack again, remove the adhesive tape and press the flap down.
So invite your friends and family for brunch and offer them Atria charcuterie on the tray.
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Unternehmensinformation / Kurzprofil:
With annual net sales of €1.8 billion and manufacturing operations in 22 countries across Europe and the Americas, Amcor Flexibles, a division of Amcor, is a market leader and one of the world’s largest suppliers of flexible and tobacco packing. It delivers a wide range of products to the food, beverage, tobacco and healthcare markets. Its award winning approach towards sustainability makes Amcor Flexibles the preferred partner for customers looking for responsible packaging solutions.
Philippe Scherrer
Market Director
Amcor Flexibles
Tel: +46 42 45 77 552
philippe.scherrer(at)amcor-flexibles.com
Rudi Alvo
Account Manager
Amcor Flexibles
Tel: +46 8 544 430 55
rudi.alvo(at)amcor-flexibles.com
Datum: 10.03.2009 - 08:45 Uhr
Sprache: Deutsch
News-ID 1556
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Typ of Press Release: Success
type of sending: send
Date of sending: 10.03.2009
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"Convenience for meat lovers"
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