Through cooperation with Alcatel-Lucent Telenor will have the ability to deliver personalized digital content to its subscribers in Europe and Asia
(Thomson Reuters ONE) -
Digital Media Store from Alcatel-Lucent allows one-stop customer access to
music, applications, e-books and video
Through an agreement with Alcatel-Lucent (Euronext Paris and NYSE: ALU), Telenor
now has the ability to launch its own store for digital content, giving its
customers easy access to a wide variety of personalized digital media services
such as music, applications, games, e-books and video. Telenor subscribers in
Serbia are the first to find the content they want most in a single, localized
storefront that knows who they are and what they like.
Alcatel-Lucent's Digital Media Store (DMS) enables Telenor to provide its
customers with a rich blend of services and content and more from a single,
cloud-based 'entertainment hub'. Instead of having to search for content in
various sites that may or may not be compatible with their device, DMS provides
Telenor subscribers with a one-stop shop where they can easily discover, acquire
and use any content, across all their connected devices including PCs, feature
phones, smartphones and tablets.
Because DMS is cloud-based, Telenor can quickly launch storefronts without
deploying local operating platforms, and with minimal adjustments can expand the
service to other countries. This enables Telenor to rapidly launch advanced
multi-content services in its business units at a lower cost, and provides them
with flexibility in content partnerships as it becomes easy to extend content
distribution agreements to new markets.
Kristin Skogen Lund, EVP and Head of Telenor Digital Services said: "Digital
content distribution is becoming more important. Launching our own store for
digital content evolves our service distribution capabilities, and helps us
remain relevant to our customers. We chose Alcatel-Lucent's managed and cloud-
based solution in order to make it easy for all Telenor business units to deploy
and operate a localized store while best leveraging Telenor's scale. It was
particularly important to have a flexible solution which caters for all content
categories and device types including feature phones. This agreement will
provide us with support in three areas: deployment and platform hosting, content
operations and management and content sourcing and merchandising,"
Adolfo Hernandez, President of Alcatel-Lucent's Software, Services & Solutions
group said: "Every country has a different consumer environment, and Telenor has
a particularly diverse subscriber base. The flexibility and adaptability of our
DMS solution therefore made it a good fit for Telenor which is looking to meet
the individual needs of subscribers in both developed as well as fast-growing
markets across Europe and Asia."
The DMS solution will be deployed by Telenor on a country by country basis from
the beginning of 2012 onwards. Its affiliate in Serbia has been first to
commercially launch the service - in May 2012.
For further information, please contact:
Alcatel-Lucent
Simon Poulter, Press Contact, simon.poulter(at)alcatel-lucent.com,
Tel: +33 (0)1 40 76 50 84
Frank Maccary, Investor Relations, frank.maccary(at)alcatel-lucent.com, Tel : + 33
(0)1 40 76 12 11
Tom Bevilacqua, Investor Relations, thomas.bevilacqua(at)alcatel-lucent.com, Tel :
+ 1 908-582-7998
Telenor Group:
Atle Lessum, Head of Communication Telenor Digital services, al(at)telenor.com,
Tel: +47 415 05 645,
About Alcatel-Lucent (Euronext Paris and NYSE: ALU)
The long-trusted partner of service providers, enterprises and governments
around the world, Alcatel-Lucent is a leading innovator in the field of
networking and communications technology, products and services. The company is
home to Bell Labs, one of the world's foremost research centers, responsible for
breakthroughs that have shaped the networking and communications industry.
Alcatel-Lucent was named one of MIT Technology Review's 2012 Top 50 list of the
"World's Most Innovative Companies" for breakthroughs such as lightRadio(TM),
which cuts power consumption and operating costs on wireless networks while
delivering lightning fast Internet access. Through such innovations, Alcatel-
Lucent is making communications more sustainable, more affordable and more
accessible as we pursue our mission - Realizing the Potential of a Connected
World.
With operations in more than 130 countries and one of the most experienced
global services organizations in the industry, Alcatel-Lucent is a local partner
with global reach. The Company achieved revenues of Euro 15.3 billion in 2011
and is incorporated in France and headquartered in Paris.
For more information, visit Alcatel-Lucent's web site, read the latest posts on
the Alcatel-Lucent blog and follow the company on Twitter
About Telenor Group
For more information, please visit Telenor Group's website and follow us on
Twitter
This announcement is distributed by Thomson Reuters on behalf of
Thomson Reuters clients. The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.
Source: Telenor via Thomson Reuters ONE
[HUG#1619299]
Unternehmensinformation / Kurzprofil:
Datum: 13.06.2012 - 09:01 Uhr
Sprache: Deutsch
News-ID 155927
Anzahl Zeichen: 5947
contact information:
Town:
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Kategorie:
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"Through cooperation with Alcatel-Lucent Telenor will have the ability to deliver personalized digital content to its subscribers in Europe and Asia"
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