DGAP-News: Off to the Races: Leading Dedicated Horse Racing Channel Implements Lyris HQ
(firmenpresse) - Lyris, Inc.
18.06.2012 10:00
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EMERYVILLE, Calif., 2012-06-18 10:00 CEST (GLOBE NEWSWIRE) --
Lyris, Inc. (OTCBB:LYRI), the global digital marketing expert, today announced
that At The Races, a dedicated live broadcast horse racing channel, has
deployed Lyris HQ to create more targeted and segmented communications, and to
grow and strengthen its customer database. At The Races is using Lyris'
advanced analytics and segmentation capabilities with detailed reporting and
social media integration to ensure that all digital marketing communications
are relevant and targeted for its audience.
'We now attract over 2 million TV viewers and 1.4 million website users each
month with a genuinely multi-platform service for horse racing fans. We need to
ensure we continue to engage these customers with the right content and
services in ways that are most appropriate for them,' said James Singer,
marketing director of At The Races. 'Lyris offers us an easy to use platform
as well as strategic insight to help us evolve our operations.'
Lyris HQ is a robust, cloud-based digital marketing platform that maximizes the
effectiveness of high volume, complex campaigns. Lyris HQ's advanced
segmentation capabilities simplify the delivery of relevant digital messages
across email, social and mobile interaction channels. Additionally, Lyris HQ
offers list management, analytics and landing page optimization features that
give businesses full control over their interactive marketing activities.
'As people continue to communicate across a wide range of mediums, the
resulting explosion of data has forever changed the way marketers are engaging
customers,' said Nello Franco, senior vice president for customer success,
Lyris. 'For companies like At The Races, the ability to harness this data by
collecting and measuring it helps paint a more accurate picture of their
customer base. As a result, they have the ability to better tailor
communications to ensure the success of their digital marketing campaigns and,
ultimately, build their business.'
About Lyris
Lyris, Inc. is a leading global provider of digital marketing solutions that
help companies engage with their customers in more meaningful ways. Lyris
products and services empower marketers to design, automate and optimize
data-driven interactive marketing campaigns that facilitate superior
engagement, increase conversions and deliver measurable business value. Lyris'
high-performance, secure and flexible digital marketing platforms, Lyris HQ and
Lyris ListManager (Lyris LM), improve marketing efficiency by providing
automated email delivery, robust segmentation and real-time social, mobile and
interaction analytics. The Lyris solutions portfolio is comprised of both
in-the-cloud and on-premises solutions - Lyris HQ, Lyris LM - combined with
customer-focused services and support.
www.lyris.com
Follow us on Twitter: (at)lyris
Connect on Facebook or LinkedIn
About At The Races
At The Races is a dedicated horse racing TV channel broadcasting daily, live
action from the UK and Ireland. Domestic distribution extends to over 13
million UK and Irish homes via digital satellite and cable television. The
company is majority owned by UK racecourses and operates through a joint
venture partnership between BSkyB and Arena Leisure Plc. Attheraces.com is the
UK and Ireland's no. 1 free racing website and attracts up to 1.4m unique users
each month. Outside the UK and Ireland At The Races distributes its content
into over 30 countries by means of GBI Racing, its joint venture operation with
Racecourse Media Group. For more information visit: www.attheraces.com.
CONTACT: Media Relations Contact:
Analisa Schelle
Ogilvy Public Relations
(415) 677-2721
analisa.schelle(at)ogilvy.com
News Source: NASDAQ OMX
18.06.2012 Dissemination of a Corporate News, transmitted by DGAP -
a company of EquityStory AG.
The issuer is solely responsible for the content of this announcement.
DGAP's Distribution Services include Regulatory Announcements,
Financial/Corporate News and Press Releases.
Media archive at www.dgap-medientreff.de and www.dgap.de
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Language: English
Company: Lyris, Inc.
United States
Phone:
Fax:
E-mail:
Internet:
ISIN: US55235L2034
WKN:
End of Announcement DGAP News-Service
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Datum: 18.06.2012 - 10:00 Uhr
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News-ID 157172
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