DGAP-News: ROK Stars PLC: OVAL Global Sales Limited Sign Agreement for the Distribution of OVAL Vodka and ROK Natural Energy in Switzerland and Italy
(firmenpresse) - DGAP-News: ROK Stars PLC / Key word(s): Agreement
ROK Stars PLC: OVAL Global Sales Limited Sign Agreement for the
Distribution of OVAL Vodka and ROK Natural Energy in Switzerland and
Italy
25.06.2012 / 08:00
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OVAL Global Sales Limited Sign Agreement for the Distribution of OVAL Vodka
and ROK Natural Energy in Switzerland and Italy
Ticker Symbol: RKS
WKN: A1H7NB
25th June 2012
ROK Stars PLC, the 'game-changing' consumer products incubator and
development company founded by US Billionaire John Paul DeJoria and UK
serial entrepreneur Jonathan Kendrick, has today announced its subsidiary,
OVAL Global Sales Limited, has signed an Agreement with Lugano-based Luxury
Drinks Sagl for the distribution of OVAL Vodka and ROK Natural Energy in
Switzerland and Italy.
'Given the phenomenal multi-billion dollar success of Patron Tequila, which
is now by far the most successful and biggest premium tequila brand in the
world, we are now developing a range of new consumer products against which
the established players in each category, whether it be spirits or energy
drinks, will find it very difficult to compete.' Said Jonathan Kendrick.
'Our mandate is that every new product we develop has to have real
game-changing potential, protectable intellectual property and genuine
unique sales propositions, making the resultant products hugely appealing
to consumers.'
'We are delighted to have secured the rights to market OVAL Vodka and ROK
Natural Energy in both Switzerland and Italy as we believe these products
are perfectly placed to compete with the leading brands in their
categories.' Said Giampaolo Ballabio, Managing Director of Luxury Drinks
Sagl.
'While there are many vodka and energy drink brands available, Luxury
Drinks Sagl recognise that premium brands are the most dynamically growing
sectors of these huge consumer markets and both OVAL Vodka and ROK Natural
Energy are perfectly placed to compete, both on quality and price, with
them all.' Added Kendrick. 'OVAL Vodka is produced in Austria in a unique
and patented process which bonds water molecules with the alcohol molecules
to deliver an incredibly smooth, clean and crisp taste with the added
benefit of reducing the diuretic effect of standard alcohol consumption.
That's why we say OVAL Vodka enables you to 'Enjoy More, Hurt Less' when
compared to other premium vodkas.'
ROK Stars is close to announcing further details on its third consumer
product, a unique and patented eco-friendly packaging solution for premium
bottled mineral water, ROK Water, which is scheduled for launch later this
year.
Commenting, John Paul DeJoria said 'All three of our initial ROK Stars
products have the potential to achieve what Patron has in the tequila
market and what Paul Mitchell has achieved in the hair care market; to
become billion dollar brands.'
More information:
www.rokstarbrands.com
www.ovalvodkas.com
www.rokenergy.com
Safe Harbor Statement:
The statements contained herein are forward-looking statements that are
subject to risks and uncertainties that could cause actual results to
differ materially from those expressed in the forward- looking statements,
including, but not limited to, certain delays beyond the company's control
with respect to market acceptance of new technologies orproducts, delays
in testing and evaluation of products, and other risks detailed from time
to time.
End of Corporate News
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