D.E MASTER BLENDERS 1753: Notification

D.E MASTER BLENDERS 1753: Notification

ID: 162796

(Thomson Reuters ONE) -


Amsterdam, July 5th, 2012 - D.E MASTER BLENDERS 1753 N.V. notifies that today,
The Hillshire Brands Company - the US company, formerly known as Sara Lee
Corporation, from which D.E MASTER BLENDERS 1753 spun off on Thursday June
28th 2012 - has filed a Form 8-K with the United States Securities and Exchange
Commission with respect to the completion of the spin-off and the related
financial statement impacts.

The unaudited pro forma consolidated financial information of Hillshire Brands
adjusts the historical financial information to give effect to the spin-off. The
CoffeeCo financials in the Form 8-K include the results of the international
coffee and tea operations as well as various designated items as defined by the
Master Separation Agreement, which was filed on a Form 8-K dated June 15, 2012.

It is to be noted that the CoffeeCo financials contained in the aforementioned
Form 8-K may differ substantially from what D.E MASTER BLENDERS 1753 would have
reported for the periods presented as the CoffeeCo financials in the
aforementioned Form 8-K:
a) are prepared in accordance with US GAAP instead of IFRS;
b) reflect the segmental performance of the international coffee and tea
operations as defined by Hillshire Brands instead of the performance on a stand-
alone basis of D.E MASTER BLENDERS 1753;
c) reflect a different presentation within the income statement for certain
items like 'Financial income/(expense) related to pensions' and 'Mark-to-market
of currency derivatives on raw material purchase commitments';
d) are stated in US Dollar instead of Euro; and
e) are pro forma unaudited.


D.E MASTER BLENDERS 1753 will publish its results for fiscal year 2012 on
Tuesday August 28th 2012 at 8:00 am CET.

Forward-Looking Information
This press release and other documents and statements of D.E MASTER BLENDERS




1753 contain certain forward-looking statements generally preceded by terms such
as "expects", "projects", "anticipates" or "believes". These forward-looking
statements are based on currently available competitive, financial and economic
data, as well as management's views and assumptions regarding future events.
Such forward-looking statements are inherently uncertain, and investors must
recognize that actual results may differ from those expressed or implied in the
forward-looking statements. Consequently, D.E MASTER BLENDERS 1753 wishes to
caution readers not to place undue reliance on any forward-looking statements.
Among the factors that could cause D.E MASTER BLENDERS 1753's actual results to
differ from such forward-looking statements are those described in the
Registration Statement on Form F-1 (Registration No. 333-179839) filed by D.E
MASTER BLENDERS 1753 with the Securities and Exchange Commission. D.E MASTER
BLENDERS 1753 undertakes no obligation to publicly update any forward-looking
statements, whether as a result of new information, future events or otherwise.

# # #

About D.E MASTER BLENDERS 1753
D.E MASTER BLENDERS 1753 is a leading pure-play coffee and tea company that
offers an extensive range of high-quality, innovative products through well-
known brands such as Douwe Egberts, Senseo, L'OR, Pilão, Merrild, Moccona,
Pickwick and Hornimans in both retail and out of home markets. The company holds
a number of leading market positions across Europe, Brazil, Australia and
Thailand and its products are sold in more than 45 countries. D.E MASTER
BLENDERS 1753 generated sales of more than ? 2.6 billion in fiscal year 2011 and
employs around 7.500 people worldwide. For more information, please visit
www.demasterblenders1753.com.

---------------------------------------------------------------------
Contact Investor Relations Corporate Communications

  Robin Jansen Michiel Quarles van Ufford

  +31 20 558 1014 +31 20 558 1080

  investor-relations(at)DEMB.com media-relations(at)DEMB.com




Press Release PDF:
http://hugin.info/152637/R/1624696/519586.pdf



This announcement is distributed by Thomson Reuters on behalf of
Thomson Reuters clients. The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.

Source: D.E MASTER BLENDERS 1753 via Thomson Reuters ONE
[HUG#1624696]




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Bereitgestellt von Benutzer: hugin
Datum: 05.07.2012 - 23:16 Uhr
Sprache: Deutsch
News-ID 162796
Anzahl Zeichen: 5073

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