Use of Mobile Banking Services Expected to Triple in Finland
(Thomson Reuters ONE) -
OP-Pohjola Group press release 5 July 2012
According to a survey conducted by TNS Gallup, the use of mobile banking
services is expected to triple in Finland. During the last 12 months, 11% of
Finns aged between 16 and 60 years have used mobile banking services and 30%
would like to use them in the future. Mobile service is seen as a complementary
channel and will not, however, replace other service channels in the near
future*.
Mobile services enable customers to manage their personal finances wherever they
are. The mobile phone is like a pocket-sized personal banking advisor.
- Online banks have allowed people to manage their banking transactions using
computers while OP-mobile will allow people to do the same thing anywhere
securely and easily, explains Kristian Luoma, Development Manager.
OP-Pohjola will launch its OP-mobile savings and investments services onto the
market, first for iPhone but later also for Android and Windows Phone. These
services are specifically designed for experienced investors willing to track
stock prices and follow news in support of their investment decisions.
- This service is aimed at providing customers with a real-time market place.
Through this application, customers can make buy and sell orders, monitor their
book-entry accounts, read Pohjola Research analyses, stock exchange releases and
news from the Kauppalehti business newspaper, and keep their own monitoring list
of the stocks of their choice, explains Niko Mikkola, Development Manager.
OP-mobile will help lower the barrier to buy stocks. Customer-focused user
experience plays a key role, and the service will guide the customer step by
step, if necessary.
- Customers will have the opportunity to calculate the number of stocks they
would like to buy with a certain amount of money, says Mikkola.
Just before the summer, OP-Pohjola also launched OP-mobile service for Windows
Phone. This service enables its users to monitor their accounts, track the
prices of the stocks of major Finnish corporations, search the nearest bank
branches and Otto ATMs, and pay bills using the phone's camera that reads the
barcode.
The application can be downloaded from App Store.
* TNS Gallup conducted its Mobile Life 2012 Survey in 58 countries with 48,000
interviewees aged between 16 and 60 years. The number of interviewees in Finland
totalled 5,000.
For more information, please contact:
Niko Mikkola, Development Manager, OP-Services Ltd, tel. +358 (0)40 500 5614
Kristian Luoma, Development Manager, OP-Services Ltd, tel. +358 (0)40 709 6790
OP-Pohjola Group is Finland's leading financial services group providing a
unique range of banking, investment and insurance services. The Group's mission
is to promote the sustainable prosperity, well-being and security of its owner-
members, customers and operating regions through its local presence. Its
objective is to offer the best and most versatile package of loyal customer
benefits on the market. OP-Pohjola Group consists of some 200 Group member banks
and the Group's central institution OP-Pohjola Group Central Cooperative with
its subsidiaries and closely related companies, the largest of which is the
listed company Pohjola Bank plc. The Group has a staff of over 12,000.
www. op.fi
This announcement is distributed by Thomson Reuters on behalf of
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(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.
Source: Pohjola Pankki Oyj via Thomson Reuters ONE
[HUG#1624476]
Unternehmensinformation / Kurzprofil:
Datum: 06.07.2012 - 11:31 Uhr
Sprache: Deutsch
News-ID 162825
Anzahl Zeichen: 4169
contact information:
Town:
POHJOLA
Kategorie:
Business News
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"Use of Mobile Banking Services Expected to Triple in Finland"
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