Ericsson supports Terra for 3D and HD delivery of Olympic Games in Latin America
(Thomson Reuters ONE) -
* 100 million viewers in 16 countries across Latin America to watch 2012
Olympic Games in high definition (HD) through the internet
* Ericsson provides professional receivers and system support for a complete
3D experience
* First time the Olympic Games will be available in 3D
Ericsson (NASDAQ: ERIC) is supplying a flexible video processing solution and
support services to Terra, the largest Latin American internet company, for the
portal's broadcast of the 2012 Olympic Games from London.
Terra will be providing Latin America with the most complete and interactive
coverage of the Olympic Games. Live HD content will be accessible through
multiple screens, specifically through PCs, interactive TVs, and even mobile
phones. Terra has also made agreements with TV manufacturers so that 3D content
will be available for TVs connected to internet. The Ericsson solution, which
includes the company's market leading professional receivers, is helping Terra
to deliver HD content across its video platform, ensuring the highest picture
quality from the Olympic venues to millions of viewers across Latin America.
Allan Pessoa, Technology Manager at Terra, says: "The Olympic Games are the
biggest event in the world. Our target is to deliver one of the world's most
popular sports events reliably, hiding the huge complexity of video
contribution, distribution and transmission from viewers so they can sit back
and simply enjoy the action on TV, PCs or mobile devices."
Eduardo Ricotta, Vice President in Ericsson Latin America, says: "By partnering
with Ericsson, Terra can ensure they will offer a world-class HD content
broadcast not only to TVs and PCs, but also to mobile phones and tablets.
Consumers want to watch TV on multiple devices and mobile 'TV Anywhere' is
gaining momentum as operators expand and leverage their networks."
Terra is the largest Latin American internet company, boasting 100 million
visitors to its portals each month. The company provided successful and
innovative internet coverage of the 2008 Olympics in Beijing, followed by the
Winter Olympics in Vancouver. Terra was the only broadcaster to offer live
coverage of the participation of nations such as Costa Rica, El Salvador,
Guatemala, Honduras, Nicaragua and Panamá.
As the market leader in linear content acquisition, exchange and distribution,
Ericsson knows about the challenges of delivering live sports event coverage to
huge TV audiences. In addition to its market leading compression solutions, the
company's skilled engineers have years of experience of delivering highly valued
support on the ground. Ericsson engineers have been present at all major summer
and Winter Games including Salt Lake City, Sydney, Torino, Athens, Vancouver and
Beijing.
NOTES TO EDITORS
Ericsson to provide video contribution and distribution systems for NBC
Olympics' production of the London Games
Ericsson Broadcast Encoders and Transcoders
Download high-resolution photos and high-quality video at www.ericsson.com/press
About Terra
Terra is a leading global digital media company that monthly reaches an audience
of approximately 100 million people with entertainment, sports and news content.
Its content is offered in English, Spanish or Portuguese through a large array
of connected screens and devices - such as PCs, tablets, smartphones, TVs and
digital-out-of-home screens.
Chosen one of the "2011 Most Innovative Companies" in the world by American
magazine Fast Company, Terra is one of the 30 top digital media companies in the
world and throughout its 12-year history, the company has revolutionized the way
people consume and enjoy digital content through internationally recognized
products and services.
In addition to breaking news on its portals, one can list among its winning
products and services, digital music service Sonora, film VOD service SundayTV
and live broadcasting concerts platform Terra Live Music. Terra also stands out
the innovative live broadcasting of major sports events, such the Olympic Games,
through multiple simultaneous channels at its Terra TV.
Download high-resolution photos and broadcast-quality video at
www.ericsson.com/press
Ericsson is the world's leading provider of communications technology and
services. We are enabling the Networked Society with efficient real-time
solutions that allow us all to study, work and live our lives more freely, in
sustainable societies around the world.
Our offering comprises services, software and infrastructure within Information
and Communications Technology for telecom operators and other industries. Today
more than 40 percent of the world's mobile traffic goes through Ericsson
networks and we support customers' networks servicing more than 2.5 billion
subscribers.
We operate in 180 countries and employ more than 100,000 people. Founded in
1876, Ericsson is headquartered in Stockholm, Sweden. In 2011 the company's net
sales were SEK 226.9 billion (USD 35.0 billion). Ericsson is listed on NASDAQ
OMX, Stockholm and NASDAQ, New York stock exchanges.
www.ericsson.com
www.twitter.com/ericssonpress
www.facebook.com/technologyforgood
www.youtube.com/ericssonpress
FOR FURTHER INFORMATION, PLEASE CONTACT
Ericsson Corporate Public & Media Relations
Phone: +46 10 719 69 92
E-mail: media.relations(at)ericsson.com
Ericsson Investor Relations
Phone: +46 10 719 00 00
E-mail: investor.relations(at)ericsson.com
Ericsson supports Terra for 3D and HD delivery of Olympic Games PDF:
http://hugin.info/1061/R/1629189/521754.pdf
Photo Eduaro Ricotta:
http://hugin.info/1061/R/1629189/521758.jpg
This announcement is distributed by Thomson Reuters on behalf of
Thomson Reuters clients. The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.
Source: Ericsson via Thomson Reuters ONE
[HUG#1629189]
Unternehmensinformation / Kurzprofil:
Datum: 25.07.2012 - 14:00 Uhr
Sprache: Deutsch
News-ID 168597
Anzahl Zeichen: 6864
contact information:
Town:
STOCKHOLM
Kategorie:
Business News
Diese Pressemitteilung wurde bisher 230 mal aufgerufen.
Die Pressemitteilung mit dem Titel:
"Ericsson supports Terra for 3D and HD delivery of Olympic Games in Latin America"
steht unter der journalistisch-redaktionellen Verantwortung von
Ericsson (Nachricht senden)
Beachten Sie bitte die weiteren Informationen zum Haftungsauschluß (gemäß TMG - TeleMedianGesetz) und dem Datenschutz (gemäß der DSGVO).
