DGAP-News: Haikui Seafood AG expands distribution network
(firmenpresse) - DGAP-News: Haikui Seafood AG / Key word(s): Alliance
Haikui Seafood AG expands distribution network
01.08.2012 / 10:54
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Haikui Seafood AG expands distribution network
Frankfurt, 1 August 2012 - Haikui Seafood AG ('Haikui'), an established
seafood processing company with sales in international markets and China,
recently signed four new distribution agreements with companies based in
Beijing, Shanghai and in the Sichuan province. All the agreements come into
effect today, 1 August 2012. By expanding its distribution network in
China, Haikui achieves one of the main targets of its marketing strategy
and sets the platform for further profitable growth.
Via the new distributors, Haikui will strengthen the sales of its products
under the company's brand in the two largest Chinese cities Beijing and
Shanghai as well as in the Sichuan Province in the south-western Chinese
inland, where the accessibility to seafood is low. Beijing and Shanghai are
target cities for Haikui, not only because they are the two Chinese cities
with the highest urban population of 20 million and 22 million
respectively, but also because of the sizeable population of consumers
falling under the middle-income category with an increasingly higher
spending power due to rising affluence.
Of the two new distributors covering the city of Beijing, one has been
granted the exclusive distribution rights for crab and prawn products while
the other distributor for grilled and canned seafood products. The
distributor based in Shanghai possesses the distribution rights for
Haikui's seafood products for the city of Shanghai as well as the
surrounding provinces of Zhejiang and Jiangsu. The distribution rights of
the fourth distributor based in Sichuan will cover the provinces of
Sichuan, Chongqing and Yunnan. Thus, all the new distributors can
collectively reach a total of almost 270 million people in China.
'We're pleased about the successful conclusion of the new distribution
agreements that will help us to increase our sales volume in the future.
These agreements will also promote Haikui owned brand in thriving cities
and regions of China. To ensure a smooth market introduction of our
products, we agreed on a 3-months initial introduction phase with the new
distributors starting on 1 August 2012. During this period, both parties
will work closely together on the product portfolio and the product
packaging', explains Chen Zhenkui, CEO of Haikui Seafood AG.
About Haikui Seafood AG
Haikui Seafood AG processes fish and seafood for the Chinese and
international markets. The product portfolio comprises more than 100
different products from frozen or canned fish and seafood, produced from a
large variety of species of raw fish and seafood, including prawn, crab,
various fish species and shellfish as well as cephalopods. Clients of
Haikui Seafood are distributors in China and overseas, located mainly in
Asia, the U.S and Europe. Haikui Seafood employs around 600 permanent
employees and on average around 1,600 additional temporary workers. The
Company has an annual processing capacity of around 28,500 tons (output).
The processing facilities are located in the South-East of China on
Dongshan Island, Zhangzhou, Fujian Province. The Haikui-Group operates a
streamlined supply chain including self-owned processing facilities,
in-house research and product development capacities as well as warehouses
and cold storage facilities, while simultaneously cooperating closely with
raw goods suppliers.
For further information please visit www.haikui-seafood.com or contact
Kirchhoff Consult AG
Dr. Kay Baden
Phone: +49 (0)40 609 186 39
baden(at)kirchhoff.de
Disclaimer
This publication constitutes neither an offer to sell nor a solicitation to
buy securities of Haikui Seafood AG. The shares have already been sold.
This document is not an offer of securities for sale in the United States
of America. Securities may not be offered or sold in the United States of
America absent registration or an exemption from registration under the
U.S. Securities Act of 1933, as amended. The shares in Haikui Seafood AG
have not been and will not be registered under the U.S. Securities Act of
1933, as amended, and are not being and will not be offered or sold in the
United States of America.
This document is only being distributed to and is only directed at (i)
persons who are outside the United Kingdom or (ii) to investment
professionals falling within Article 19(5) of the Financial Services and
Markets Act 2000 (Financial Promotion) Order 2005 (the 'Order') or (iii)
high net worth entities, and other persons to whom it may lawfully be
communicated, falling within Article 49(2)(a) to (d) of the Order (all such
persons together being referred to as 'qualified persons'). All securities
referred to herein are only available to, and any invitation, offer or
agreement to subscribe, purchase or otherwise acquire such securities will
be engaged in only with, qualified persons. Any person who is not a
qualified person should not act or rely on this document or any of its
contents.
End of Corporate News
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01.08.2012 Dissemination of a Corporate News, transmitted by DGAP - a
company of EquityStory AG.
The issuer is solely responsible for the content of this announcement.
DGAP's Distribution Services include Regulatory Announcements,
Financial/Corporate News and Press Releases.
Media archive at www.dgap-medientreff.de and www.dgap.de
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Language: English
Company: Haikui Seafood AG
c/o Ashurst LLP, OpernTurm, Bockenheimer Landstraße 2-4
60306 Frankfurt am Main
Germany
Phone: +49 40 60 91 86 - 0
Fax: +49 40 60 91 86 - 60
E-mail: haikui(at)kirchhoff.de
Internet: www.haikui-seafood.de
ISIN: DE000A1JH3F9
WKN: A1JH3F
Listed: Regulierter Markt in Frankfurt (Prime Standard);
Freiverkehr in Berlin, Düsseldorf
End of News DGAP News-Service
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