Alma Media buys Finland's largest fee-based online dating service
(Thomson Reuters ONE) -
Alma Media Corporation Press release August 2, 2012 at 13:00 (EEST)
ALMA MEDIA BUYS FINLAND'S LARGEST FEE-BASED ONLINE DATING SERVICE
Alma Media has bought e-kontakti.fi, Finland's largest fee-based online dating
service from the Swedish company Intodate International AB. The purchase of the
service that has become the market leader within only three years will support
Alma Media's strategy of growth through the expansion of its digital services in
particular. The parties have agreed not to disclose the value of the deal.
E-kontakti.fi has quickly risen to the position of Finland's largest fee-based
online dating service, with approximately 35,000 active members and 11,000
paying members. Last year, the revenue of e-kontakti.fi was MEUR 1.9. The
revenue is expected to grow this year. The revenue is entirely comprised of
membership fees.
E-kontakti.fi will become part of Alma Media's online business development and
service unit Alma Diverso and will from August 1, 2012 be reported under the
Digital Consumer Services segment.
-Alma Media is renewing its business portfolio and looking for growth through
expanding the offering of digital consumer services. The online dating service
is a perfect complement to Alma's present service portfolio. In addition, the
large online visitor flows created by our publishing operations and the existing
marketing channels will be very useful in growing the service further, says
Minna Nissinen, Director, Alma Diverso.
There are 1.1 million single people between the ages 18 and 60 in Finland,
making up 26% of the entire population. According to the TNS Gallup Forum 2012
study, approximately 4% of Finnish adults have used online dating services
during the past month. 22% of all Finns have at some point created a profile on
an online dating service or visited a service to learn more. The acceptability
of using online dating services when looking for a companion is increasing all
the time, creating a basis for continued growth of the services.
Alma Media's online dating service Neffit.fi will merge into e-kontakti.fi.
For more information, please contact:
Minna Nissinen, Director, Alma Diverso, tel. +358 40 766 6726
Alma Media in brief
Alma Media is a dynamic media company whose best-known products are Aamulehti,
Iltalehti, Kauppalehti and Etuovi.com. Alma Media employs approximately 3,000
professionals. The company's revenue in 2011 totalled MEUR 316.2 with an
operating margin of 13.3 per cent. Alma Media's share (ALN1V) is listed in the
NASDAQ OMX Helsinki Exchange. Read more at www.almamedia.com.
This announcement is distributed by Thomson Reuters on behalf of
Thomson Reuters clients. The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.
Source: Alma Media Oyj via Thomson Reuters ONE
[HUG#1631320]
Unternehmensinformation / Kurzprofil:
Datum: 02.08.2012 - 12:01 Uhr
Sprache: Deutsch
News-ID 171321
Anzahl Zeichen: 3448
contact information:
Town:
Helsinki
Kategorie:
Business News
Diese Pressemitteilung wurde bisher 241 mal aufgerufen.
Die Pressemitteilung mit dem Titel:
"Alma Media buys Finland's largest fee-based online dating service"
steht unter der journalistisch-redaktionellen Verantwortung von
Alma Media Oyj (Nachricht senden)
Beachten Sie bitte die weiteren Informationen zum Haftungsauschluß (gemäß TMG - TeleMedianGesetz) und dem Datenschutz (gemäß der DSGVO).
