Bombardier Announces Winners of its Innovation Contest on the Future of Urban Mobility
(Thomson Reuters ONE) -
BERLIN, GERMANY--(Marketwire - August 7, 2012) -
YouCity competition attracted 215 entries from 74 countries
Almost 900 students and professionals with a vision for the future of urban
mobility took part in the online competition at www.youcity.bombardier.com
Winners will work on a joint proposal to help shape the future of mobility in
cities around the world, to be presented at the InnoTrans 2012 rail trade show
Rail technology leader Bombardier Transportation has announced the winners of
its interactive YouCity innovation contest. The competition demonstrates what
smart, interconnected urban mobility could look like in the future to move more
people than ever before quickly and efficiently. By 2050, more than two out of
every three people in the world are expected to be living in cities.
"Sustainability is central to our goal of providing market-leading mobility
solutions today and in the future," said Martin Ertl, Chief Innovation Officer
for Bombardier Transportation. "Many of the 215 proposals we received since
launching the YouCity contest in March this year are visionary ideas aimed at
shaping the future of how we travel in and between cities. Alongside our proven
products and technologies, some of these ideas could help to make public
transport even more passenger-, operator- and eco-friendly."
Bombardier invited candidates to develop their concepts in one of three
workstreams: engineering (product definition, technical concept), business
(business model, stakeholders, financing strategy) and urban planning (network
layout, urbanism concepts, integration). To focus the contest, candidates
tailored their proposals to one of three cities that represent the different
markets for urban mobility around the world: London, UK (mature market), Belo
Horizonte, Brazil (BRIC(1) market) and Vientiane, Laos (emerging market). A jury
of experts at Bombardier evaluated the concepts, which were voted for by
YouCity''s online community as well as on social media.
In the engineering workstream, the winning concept is the AutoShuttle rail
transport for motorways in mature markets such as London. Individual transparent
cabins would transport cars along motorway routes on dedicated Maglev (magnetic
levitation) lanes at 180 km/h. Drivers would be able to choose at any time to
take the next exit and join the conventional road network. The proposal is based
on existing transport technologies and offers shorter door-to-door travelling
times, higher levels of safety and lower emissions than conventional motorway
travel.
The winning business concept is called Liquid Oyster and is based on London''s
existing Oyster pay-as-you-go card. In a two-step approach, Liquid Oyster would
start by automatically applying daily, weekly and monthly price caps when their
cost is reached. Travellers would no longer have to choose to pay weekly or
monthly travelcard prices instead of using daily pay-as-you-go. In the second
phase, a continuous pricing scheme would limit the total of all fares paid over
a 12 month period to the cost of an annual travel card. The proposal is based on
the existing system and offers simpler and more flexible public transport
pricing.
In urban planning, a proposal for different coloured zones identifying different
parts of Vientiane won the contest. Travellers could more easily agree fares and
vehicle sharing for taxis and tuk-tuks (motorized rickshaws) by using different
colours to identify the different villages (administrative areas) that make up
Vientiane. These vehicles are the main means of public transport in the city
because they are quicker and more flexible than the public bus system.
Bombardier has invited the three winning teams to its head office in Berlin,
Germany to collaborate on a final proposal for the city of Belo Horizonte,
Brazil. They will present their joint proposal in Berlin at the world''s largest
rail trade show, InnoTrans, on September 20, 2012.
The members of the jury that selected the winners were Professor Hubert
Klumpner, Chair of Architecture and Urban Design at the Eidgenössische
Technische Hochschule Zurich university; André Navarri, President and Chief
Operating Officer, Bombardier Transportation; Josef Doppelbauer, Chief Technical
Officer, Bombardier Transportation; Katrin Luger, Vice President Group Strategy,
Bombardier Transportation, Sharon Christians, Vice President Group
Communications and Public Affairs, Bombardier Transportation and Dagmar Blume,
Senior Director Strategy and Sales Governance, Systems, Bombardier
Transportation.
For more information about the YouCity contest, visit www.youcity.bombardier.com
About Bombardier Transportation
Bombardier Transportation, a global leader in rail technology, offers the
broadest portfolio in the rail industry and delivers innovative products and
services that set new standards in sustainable mobility. BOMBARDIER ECO4
technologies - built on the four cornerstones of energy, efficiency, economy and
ecology - conserve energy, protect the environment and help to improve total
train performance for operators and passengers. Bombardier Transportation is
headquartered in Berlin, Germany, and has a very diverse customer base with
products or services in more than 60 countries. It has an installed base of over
100,000 vehicles worldwide.
About Bombardier
Bombardier is the world''s only manufacturer of both planes and trains. Looking
far ahead while delivering today, Bombardier is evolving mobility worldwide by
answering the call for more efficient, sustainable and enjoyable transportation
everywhere. Our vehicles, services and, most of all, our employees are what make
us a global leader in transportation.
Bombardier is headquartered in Montréal, Canada. Our shares are traded on the
Toronto Stock Exchange (BBD) and we are listed on the Dow Jones Sustainability
World and North America indexes. In the fiscal year ended December 31, 2011, we
posted revenues of $18.3 billion USD. News and information are available at
bombardier.com or follow us on Twitter (at)Bombardier.
Note to Editors
For news releases, related material and photos, visit our media centre at
www.bombardier.com/en/transportation/media-centre.
Follow Bombardier Transportation on Twitter (at)BombardierRail.
BOMBARDIER and ECO4 are trademarks of Bombardier Inc. or its subsidiaries.
(1) Brazil, Russia, India, China
FOR INFORMATION
Australia and New Zealand: +61 3 9794 2223
John Ince, john.ince(at)au.transport.bombardier.com
Benelux, Middle East and North Africa: +49 30 98607 1141
Janet Olthof, janet.olthof(at)de.transport.bombardier.com
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USA: +1 450 441 3007
Maryanne Roberts, maryanne.roberts(at)us.transport.bombardier.com
Bombardier Transportation
www.theclimateisrightfortrains.com
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Source: Bombardier Transportation via Thomson Reuters ONE
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Datum: 07.08.2012 - 14:39 Uhr
Sprache: Deutsch
News-ID 172270
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