DGAP-News: Mobile Loyalty PLC raises SEK 18 million in new capital
(firmenpresse) - DGAP-News: Mobile Loyalty PLC / Key word(s): Miscellaneous
Mobile Loyalty PLC raises SEK 18 million in new capital
15.08.2012 / 17:36
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Mobile Loyalty plc: Raises SEK 18 million in new capital
London/Frankfurt/Malmö, August 15, 2012
Mobile Loyalty plc, the mobile advertising company traded on Frankfurt
Stock Exchange (ticker: M8L) and AktieTorget, Stockholm (ticker: MOBI SDB)
(the 'Group') announces that it has raised SEK 18.1 million in new capital
through a private placement.
The Board has since the AGM 2012 a mandate to raise additional capital for
the Company as previously communicated. With this authorization, the
Company has carried out a private placement.
'This is a great token for the business opportunity that Mobile Loyalty is
addressing and the groundbreaking way we are pursuing this opportunity. We
are delighted with the interest and support from these investors, and that
we have completed this private placement during the summer and in such
volatile market conditions.', says Nicklas Gerhardsson, CEO Mobile Loyalty.
The common shares were subscribed for at SEK 2.00 per share, representing a
premium of 8.7% relative to the Group's average share price on AktieTorget
in June of SEK 1.84 per share. Of the capital raised, SEK 16.2 million
represented a cash issue and SEK 1.9 million represented an issue against
payment.
During 2012, the Group has entered into a commercial phase with focus on
sales and marketing. With the new capital raised, the Group can more
aggressively pursue, finance and execute its growth strategy, and
accelerate its efforts to deliver and implement mobile advertising
solutions to TV and newspaper companies.
'We have had an exciting year thus far, having completed the acquisition
of ENC and Scandvision; launched new products and won new newspaper and TV
customers; and raised new growth capital. Going forward, with this
additional capital we can be more aggressive and quicker at selling and
implementing our solutions.', comments Nicklas Gerhardsson.
Both new and existing investors participated in this private placement;
none of these investors owns 5% or more of the Company's shares. As a
result of this private placement, the Company's total number of shares will
increase by 9,050,000 shares to 55,915,493 shares.
About Mobile Loyalty Group
Mobile Loyalty offers unique solutions and services in the most rapidly
growing sector of marketing and advertising - mobile advertising - that is
projected to grow from USD 1.6 billion in 2010 to USD 20 billion in 2015
according to the Gartner Institute.
Mobile Loyalty's business model is built around revenue sharing with its
customers who primarily operate in two sectors:
* Advertising platforms for the media segment, for example newspapers,
magazines, TV, and radio.
* Advertising and communication solutions for brand companies and retail.
Mobile Loyalty plc is listed on the Frankfurt Stock Exchange (ticker M8L)
since July 2011 and on AktieTorget, Stockholm (ticker MOBI SDB) since
January 2012. Mobile Loyalty Group includes Mobile Loyalty Europe AB,
Scandinavian Advertising AB, Scandvision Holding AB ('Scandvision') and
Encons Nordic AB ('ENC'). Mobile Loyalty has about 50 employees.
For more information, please contact:
Nicklas Gerhardsson, CEO
ng(at)mobileloyalty.com
Sterner de la Mau, CBDO
sdlm(at)mobileloyalty.com
Ulf Angelin, CFO
ua(at)mobileloyalty.com
About Mobile Loyalty plc
Mobile Loyalty is a leading service provider in the hosted personalized
mobile advertising arena. The Company's solutions are offered on a hosted
Software as a Service (SaaS) basis that makes it possible for media and
brand companies to effortlessly launch mobile advertising services within a
few weeks. A key benefit for media companies is that they can quickly
generate new, incremental advertising revenues without making any
investments in development and technology. Media and brand companies also
avoid the work associated with developing, adapting, and maintaining new
mobile apps and mobile web sites as new platforms and technologies are
being launched at a constantly higher speed.
End of Corporate News
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181816 15.08.2012
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Datum: 15.08.2012 - 17:36 Uhr
Sprache: Deutsch
News-ID 174988
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