Ericsson study: TV viewing increasingly accompanied by use of social media
(firmenpresse) - STOCKHOLM, SWEDEN -- (Marketwire) -- 08/28/12 --
* 62 percent use social media while watching TV - an 18 percent point
increase
in one year
* 67 percent use tablets, smartphones or laptops for TV viewing
* 60 percent use on-demand services on a weekly basis
The results of Ericsson (NASDAQ: ERIC) ConsumerLab's annual study -
presented in
the TV & Video Consumer Trend Report 2012 - reveal that social TV is
becoming a
mass-market phenomenon.
Sixty-two percent of consumers use social media while watching TV on a
weekly
basis, an increase of 18 percentage points in one year. By gender, 66
percent of
women engage in this behavior, compared to 58 percent of men. Twenty-five
percent of consumers use social media to discuss what they are watching
while
they are watching it.
Figure: How often people discuss TV or video on social networks while
viewing
Niklas Rönnblom, Ericsson ConsumerLab Senior Advisor, says: "Mobile
devices are
an important part of the TV experience, as 67 percent of consumers use
smartphones, tablets, or laptops for TV and video viewing. Furthermore,
sixty
percent of consumers say they use on-demand services on a weekly basis.
Watching
TV on the move is growing in popularity, and 50 percent of the time spent
watching TV and video on the smartphone, is done outside the home, where
mobile
broadband connections are facilitating the increase."
Although viewing behaviors and demands are changing, only 7 percent of
consumers
say they will reduce their TV subscriptions in the future. In fact, instead
of
looking to cut costs, consumers are willing to pay more for an enhanced
viewing
experience: 41 percent of consumers say they are willing to pay for TV and
video
content in HD.
More than half of consumers want to be able to choose their own TV and
video
content. Rönnblom says: "As the number of screens and services
increase, people
are eagerly looking for an easy-to-use, aggregated service that can bring
everything together. It should allow consumers to mix on-demand and linear
TV
including live content, facilitate content discovery, leverage the value of
social TV and provide seamless access across devices."
Data was collected in Brazil, Chile, China, Germany, Italy, Mexico, South
Korea,
Spain, Sweden, Taiwan, UK and the US. In all, 14 qualitative and 12,000
quantitative online interviews were conducted representing more than 460
million
consumers.
Ericsson ConsumerLab gains its knowledge through a global consumer research
program based on interviews with 100,000 individuals each year, in more
than 40
countries and 15 megacities - statistically representing the views of 1.1
billion people. Both quantitative and qualitative methods are used, and
hundreds
of hours are spent with consumers from different cultures.
NOTES TO EDITORS
Download the report here:
All ConsumerLab reports can be found at
Download high-resolution photos and broadcast-quality video at
Ericsson is the world's leading provider of communications technology and
services. We are enabling the Networked Society with efficient real-time
solutions that allow us all to study, work and live our lives more freely,
in
sustainable societies around the world.
Our offering comprises services, software and infrastructure within
Information
and Communications Technology for telecom operators and other industries.
Today
more than 40 percent of the world's mobile traffic goes through Ericsson
networks and we support customers' networks servicing more than 2 billion
subscribers.
We operate in 180 countries and employ more than 100,000 people. Founded in
1876, Ericsson is headquartered in Stockholm, Sweden. In 2011 the company
had
revenues of SEK 226.9 billion (USD 35.0 billion). Ericsson is listed on
NASDAQ
OMX, Stockholm and NASDAQ, New York stock exchanges.
Photo Niklas Rönnblom:
Figure 3 from study: Activities engaged while watching TV:
Figure 4 from report: How often people discuss TV/video on social netw:
Ericsson study: Tv viewing increasingly PDF:
Ericsson TV and Video report 2012 PDF:
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(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.
Source: Ericsson via Thomson Reuters ONE
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Datum: 28.08.2012 - 12:16 Uhr
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