Nokia and HARMAN partner on development of innovative wireless consumer audio technologies
(Thomson Reuters ONE) -
Exclusive product line debuts with JBL PlayUp Portable Wireless Speaker for
Nokia
Espoo, Finland and Connecticut, USA - Nokia and HARMAN, the global leading
supplier of premium audio and infotainment systems (NYSE:HAR), today announced a
new partnership to develop innovative wireless consumer audio technologies
exclusively for the Nokia Lumia range.
Nokia and HARMAN's JBL brand will jointly develop and co-brand the exclusive
line of products which will include a range of speakers delivering room-filling
acoustics with dynamic design. Wireless connectivity from mobile device to
speaker will be facilitated through Bluetooth technology capable of connecting
any existing Lumia phone, or by tapping to connect with NFC for next generation
Lumia phone based on Windows Phone 8.
"As HARMAN seeks to further collaborate with mobile leaders to bring next
generation connectivity technologies to the home and the automobile, working
with industry pioneer Nokia provides a tremendous opportunity to expand our own
value sets and bring to market unique audio products that meet today's demand
for uninterrupted consumer connectivity," said Sachin Lawande, executive vice
president of HARMAN and co-president of HARMAN Lifestyle and Infotainment.
"Audio is an increasingly mobile experience, following consumers everywhere they
go. Developing technologies for wireless portable audio meets the ever-growing
demand for immediate and easy accessibility."
JBL PlayUp Portable Wireless Speaker for Nokia
JBL and Nokia unveiled the first fruits of their collaboration, the JBL PlayUp
Portable Wireless Speaker for Nokia, at the IFA consumer electronics show in
Berlin.
With innovation at the heart of its development, the JBL PlayUp Portable
Wireless Speaker for Nokia radiates sound in all directions. Built on JBL's
passion for audio, the PlayUp Portable is a unique speaker for music lovers who
value excellent sound quality, delivering crystal clear sound. With underlying
JBL technology that delivers exceptional dynamics, natural tonal balance,
clarity and spatial definition, the PlayUp Portable conveys every sonic nuance
of the original recording. It comes with a specially designed bass port which
acts as a woofer, ensuring incredible low end sound with minimal audible air
turbulence. The PlayUp Portable has a maximum output of 89dB, making it suitable
for use outdoors or in any modern indoor interior. The speaker connects easily
and wirelessly to any existing Lumia phone via Bluetooth and for next generation
Lumia phones based on Windows Phone 8, by tapping to connect with NFC. It also
comes with a standard 3.5mm headphone standard audio connector to connect with
any mobile phone, computer or MP3 player.
Building on the design of the award-winning Nokia Play 360 Wireless Speaker, the
PlayUp Portable makes a statement with its vivid colours and bold shape.
Available in cyan, white, black - and the all new bright yellow - its body is
built using double-shot plastic for durability. The size and proportions of the
speaker, including the minimal number of parts and parting lines, marry Nokia's
highly acclaimed industrial design expertise with JBL's tightly defined and non-
compromising audio target. Featuring more than 10 hours of continuous music with
a single charge, the PlayUp Portable features a replaceable battery that's
tucked away at its base. Additional accessories include a carrying pouch, a
micro USB charger and a 3.5mm audio cable.
"The JBL PlayUp Portable Wireless Speaker for Nokia is testimony to our long-
term strategy of working with the industry's best to create unbeatable products
for consumers, "said Hans Henrik Lund, Vice President and head of Nokia Gear.
"With our joint passion for innovation and technology, Nokia and JBL have
created a portable speaker for people who really love music and take it with
them wherever they go."
The JBL PlayUp Portable Wireless Speaker for Nokia will start shipping before
the end of the year, and is priced at EUR149*.
*Pricing and availability will vary by market
About Nokia
Nokia is a global leader in mobile communications whose products have become an
integral part of the lives of people around the world. Every day, more than 1.3
billion people use their Nokia to capture and share experiences, access
information, find their way or simply to speak to one another. Nokia's
technological and design innovations have made its brand one of the most
recognized in the world. For more information, visit http://www.nokia.com/about-
nokia.
About HARMAN
HARMAN (www.harman.com) designs, manufactures and markets a wide range of audio
and infotainment solutions for the automotive, consumer and professional markets
- supported by 15 leading brands, including AKG, Harman Kardon, Infinity, JBL,
Lexicon and Mark Levinson. The company is admired by audiophiles across multiple
generations and supports leading professional entertainers and the venues where
they perform. More than 20 million automobiles on the road today are equipped
with HARMAN audio and infotainment systems. HARMAN has a workforce of about
13,400 people across the Americas, Europe and Asia, and reported sales of USD4.4
billion for the fiscal year ended June 30, 2012. The Company's shares are traded
on the New York Stock Exchange under the symbol NYSE:HAR.
© 2012 HARMAN International Industries, Incorporated. All rights reserved.
Harman Kardon, Infinity, JBL, Lexicon and Mark Levinson are trademarks of HARMAN
International Industries, Incorporated, registered in the United States and/or
other countries. AKG is a trademark of AKG Acoustics GmbH, registered in the
United States and/or other countries. Features, specifications and appearance
are subject to change without notice.
Media Enquiries:
Nokia
Communications
Tel. +358 7180 34900
Email: press.services(at)nokia.com
www.nokia.com
This announcement is distributed by Thomson Reuters on behalf of
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(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.
Source: NOKIA via Thomson Reuters ONE
[HUG#1637002]
Unternehmensinformation / Kurzprofil:
Datum: 29.08.2012 - 19:02 Uhr
Sprache: Deutsch
News-ID 178826
Anzahl Zeichen: 7081
contact information:
Town:
Espoo
Kategorie:
Business News
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