ADB SCOOPS PRIZE AT IPTV WORLD SERIES AWARDS WITH EUROPE'S MOST COMPREHENSIVE HYBRID DEPLOYMENT

ADB SCOOPS PRIZE AT IPTV WORLD SERIES AWARDS WITH EUROPE'S MOST COMPREHENSIVE HYBRID DEPLOYMENT

ID: 17977

(Thomson Reuters ONE) -
ADB Holdings S.A. / ADB SCOOPS PRIZE AT IPTV WORLD SERIES AWARDS WITH EUROPE'S MOST COMPREHENSIVE HYBRID DEPLOYMENT processed and transmitted by Hugin AS. The issuer is solely responsible for the content of this announcement.



ADB's hybrid solution recognized March 24(th,) 2010 - Geneva, Switzerland
as best interactive TV service at and London, UK: Advanced Digital Broadcast
IPTV World Forum (www.adbglobal.com), a leading supplier of
  technology to the global digital television
Stand #39 industry, is today celebrating winning the
  Best Interactive TV Service/Application
  category at the IPTV World Series Awards
  2010. The company beat off strong
  competition to take the top prize with its
  three-way hybrid digital TV platform, which
  formed the basis of a new service launched
  by Polish ITI Neovision-owned digital
satellite operator 'n', in the Autumn of
2009.

François Pogodalla, CEO of Advanced Digital
Broadcast, explains, "The platform that ADB
provided for 'n' sets a new benchmark in
the provision of hybrid digital TV services
- offering subscribers a new consumer TV
experience that combines content from both
traditional broadcast and broadband




networks with advanced interactive
services.  I am delighted that the judges
have recognized ADB's leadership in hybrid
pay-TV solutions with this award."

The "n" offering combines Poland's largest
channel line-up, delivered by multiple
networks (terrestrial, satellite and IP)
with advanced interactive services,
intuitive navigation and an easy-to-use
programme guide. With their ADB high
definition set-top solution, subscribers
can enjoy industry-leading levels of
interactivity, including 'Over-The-Top'
internet videos, online games, and access
to a variety of internet portals.
Subscribers can also share digital photos
with fellow "n" subscribers, and remotely
schedule recordings.

ADB's innovative solution enhances the
economic and environmental sustainability
of the pay-TV offer, with a real-time
on-screen messaging system that enable the
operator to communicate directly with an
individual subscriber, and on-screen
invoicing that eliminate the need for
paper.

-ends-

About ADB

Advanced Digital Broadcast (ADB) is a
leader in the design, development and
supply of high-quality products to the
world-wide digital television market. The
Company has deployed over 15 million
set-top boxes, across high-volume markets,
incorporating the industry's pioneering
middleware, conditional access and hardware
technologies.

ADB has established itself as a trusted
partner to television operators supporting
them to launch new services using
state-of-the-art technology. Through its
unique end-to-end understanding of set-top
box software, ADB is able to design and
supply highly efficient and optimized
hardware platforms ahead of the
competition.

Approximately 70% of ADB's workforce is
dedicated to engineering; developing
products across all the digital television
technology platforms including cable,
Internet Protocol (IP), satellite and
terrestrial. The company is headquartered
in Geneva, Switzerland with its main
Research and Development facility in
Zielona Gora, Poland and Operations
division in Taipei, Taiwan. ADB has local
representation in Australia, India, Italy,
Singapore, Spain, the Ukraine, the United
States and the United Kingdom.

ADB is a member of ADB Group; ADB Group
(www.adbholdings.com
) is publicly
listed on the Swiss Stock Exchange
(SIX:ADBN).


For further media information please
contact:

Gay Bell/Lyndon Johnson
Platform PR for ADB
Tel: +44 (0)20 7486 4900
gay(at)platformpr.com
/lyndon(at)platform
pr.com




[HUG#1397091]



--- End of Message ---

ADB Holdings S.A.
Avenue de Tournay 7 Chambesy Switzerland

ISIN: CH0021194664;

ADB SCOOPS PRIZE AT IPTV WORLD SERIES AWARDS WITH EUROPE'S MOST COMPREHENSIVE HYBRID DEPLOYMENT : http://hugin.info/136393/R/1397091/353162.pdf




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Datum: 24.03.2010 - 12:00 Uhr
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