DGAP-News: Lexar Announces Industry's First 256GB SDXC UHS-I Memory Card

DGAP-News: Lexar Announces Industry's First 256GB SDXC UHS-I Memory Card

ID: 183904

(firmenpresse) - Lexar/Crucial

17.09.2012 15:00
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New High-Capacity 400x SDXC UHS-I Card Offers Impressive Performance and
Extended Capture of High-Resolution Images and 1080p Full-HD and 3D Video
Key Messages:

-- Industry-first 256GB SDXC UHS-I memory card provides world's largest
capacity for capturing, storing, and transferring high-quality images, as
well as extended lengths of 1080p HD and 3D video content
-- UHS-I technology enables high performance with 400x (60MB per second)
minimum guaranteed sustained read transfer speed*
-- Leverages SD 3.0 specification to address the workflow needs of
professional photographers and videographers

Multimedia Elements:

-- Lexar Image Gallery
-- Supporting Product Info

FREMONT, Calif., 2012-09-17 15:00 CEST (GLOBE NEWSWIRE) -- Lexar, a leading
global brand of flash memory products, today introduced the industry's first
256GB Secure Digital Extended Capacity (SDXC(tm)) UHS-I memory card, the Lexar(r)
Professional 400x SDXC UHS-I card. The Class 10 card leverages the SD 3.0
specification to dramatically accelerate workflow and allows photographers to
capture, store, and transfer a large number of high-quality photos and extended
lengths of 1080p full-HD and 3D video with a minimum guaranteed sustained read
transfer speed of 60MB per second.* When paired with a compatible card reader,
such as the Lexar(r) Professional USB 3.0 Dual-Slot Reader, the Professional 400x
SDXC card quickly and reliably transfers images and video from the memory card
to the computer.

'Professional photographers and videographers are being tapped to capture more
HD video, in addition to still photos, when out on assignment. These new
demands often leave them with less time and resources to shoot,' said Manisha




Sharma, director of product marketing, Lexar. 'High-performance, high-capacity
cards like this one enables these photographers to gain back time normally
wasted on changing cards or transferring images.'

'By utilising Micron's industry-leading, 128Gb, 20nm NAND flash memory process
technology, Lexar is the first to market a 256GB SDXC card,' said Wes Brewer,
vice president, products and technology for Lexar. 'Using a combination of
creative die-stacking techniques and uniquely engineered firmware in our UHS-I
capable controller, we were able to design and produce this product sooner than
our competition. With the introduction of this product, we have achieved the
optimal blend of price and performance desired by our retail and non-retail
customers.'

The Lexar Professional 400x 256GB SDXC UHS-I card includes a free copy of the
latest version of award-winning Image Rescue(r) 4 software to help with the
recovery of lost or deleted photo and video files, even if they've been erased
or the card has been corrupted.** All Lexar memory card designs are tested in
the Lexar Quality Labs to ensure performance, quality, compatibility, and
reliability with more than 800 digital cameras and memory card devices. The
Professional 400x SDXC UHS-I card comes with a limited lifetime warranty and
free dedicated professional technical support.

The Lexar Professional 400x 256GB SDXC UHS-I card will be available in October
for purchase with an MSRP of [Pounds]670.99 from leading retail and e-tail outlets
worldwide. For additional information about Lexar Professional products, visit
www.lexar.com.

Follow us online!

Twitter: http://twitter.com/lexarmemory

YouTube(tm): www.youtube.com/lexarmediainc

Facebook: www.facebook.com/LexarMedia

About Lexar

Lexar is a global brand of Micron Consumer Products Group, Inc., a subsidiary
of Micron Technology, Inc., one of the largest memory manufacturers in the
world. Lexar products include industry-leading memory cards for photography and
video, card readers, high-performance USB flash drives, and memory cards for
mobile devices. Lexar products are available worldwide at major retail and
e-tail stores, and at www.lexar.com. For more information or support, visit
www.lexar.com.

The Lexar/Crucial logo is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=6945

Lexar. When Memory Matters.(tm)

About Micron

Micron Technology, Inc. is one of the world's leading providers of advanced
semiconductor solutions. Through its worldwide operations, Micron manufactures
and markets a full range of DRAM, NAND and NOR flash memory, as well as other
innovative memory technologies, packaging solutions and semiconductor systems
for use in leading-edge computing, consumer, networking, embedded and mobile
products. Micron's common stock is traded on the NASDAQ under the MU symbol. To
learn more about Micron Technology, Inc., visit www.micron.com.

*Minimum 60MB/s read transfer, write speeds lower. Speeds based on TestMetrix
certified tester. Actual sustained speed may vary depending on host device.

**Image or other data recovery is not 100% guaranteed.

(c)2012 Micron Consumer Products Group, Inc. All rights reserved. Information is
subject to change without notice. Lexar, the Lexar logo, Image Rescue, and When
Memory Matters are trademarks or registered trademarks of Micron Consumer
Products Group, Inc. All other brand or product names are trademarks or
registered trademarks of their respective holders.


CONTACT: Media Contact:
John Craske
Firefly
020 7025 8213
john.craske(at)fireflycomms.com
www.lexar.com
News Source: NASDAQ OMX



17.09.2012 Dissemination of a Corporate News, transmitted by DGAP -
a company of EquityStory AG.
The issuer is solely responsible for the content of this announcement.

DGAP's Distribution Services include Regulatory Announcements,
Financial/Corporate News and Press Releases.
Media archive at www.dgap-medientreff.de and www.dgap.de

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Language: English
Company: Lexar/Crucial


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Themen in dieser Pressemitteilung:


Unternehmensinformation / Kurzprofil:
Bereitgestellt von Benutzer: EquityStory
Datum: 17.09.2012 - 15:00 Uhr
Sprache: Deutsch
News-ID 183904
Anzahl Zeichen: 7895

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Kategorie:

Business News



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