YuMe Executive Ed Haslam to Speak at Next TV Summit 2012
Haslam to Discuss Monetization of Video and Second Screen Content
(firmenpresse) - REDWOOD CITY, CA -- (Marketwire) -- 09/20/12 -- , the leading provider of digital brand advertising software and services, today announced senior vice president of Marketing Ed Haslam will be speaking at the Next TV Summit, to be held September 20, 2012 at The Fairmont Hotel in San Francisco. Next TV Summit explores the business of Internet video and features presentations from key Silicon Valley innovators, Hollywood entertainment executives, and top broadcast and cable content providers.
At the Summit, Haslam will participate on the "Making Money with Video and Second Screen Content Moderator" panel with leading industry executives.
Panel participants will include:
Alex Rowland, President, Alphabird
Ian Aaron, CEO, ConnecTV
Julien Signès, President, CEO, and Co-Founder, Envivio
Stephen Brooks, Executive Director, Marketing, Magic Ruby
Chris Wyatt, CEO, Youtoo
Ed Haslam, SVP Marketing, YuMe
"This is an excellent event, I look forward to speaking with and presenting alongside some of the brightest minds in the industry today," noted Haslam. "On the panel I hope to share insight and trends from the multiple recent industry studies YuMe has conducted, as well as sharing anecdotes from our work with many leading brands."
Event Details:
Thursday, September 20, 2012; 2:30 p.m.
The Fairmont San Francisco, 950 Mason Street, San Francisco
More details on the panel and event can be found at: .
YuMe is a multi-screen video brand advertising software and solution provider that drives brand results and publisher revenue. YuMe's software services are based on relentless customer focus, continual analysis of more than seven years of brand performance data and the YuMe ACE Relevance Engine.
In a world where a brand advertiser's audiences are using multiple screens, at all times of the day to access thousands of content choices, YuMe's ACE Relevance Engine simplifies the inherent complexities by aggregating receptive audiences at the right time -- on any screen in brand appropriate contexts.
YuMe is driving digital video brand and television advertising convergence by enabling TV-scale advertising buys across all screens through its long standing relationships with publishers, mobile application developers and connected device manufactures (CTV, set top boxes, gaming consoles, tablets, smartphones, etc.). The AdAge Top 100 trust YuMe to meet their brand objectives. For more information, visit , follow (at)YuMevideo on Twitter (), or like YuMe on Facebook at .
YuMe is a trademark of YuMe. All other brands, products or service names are or may be trademarks or service marks of their respective owners.
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Larry Smalheiser
Trainer Communications
(925) 271-8211
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Datum: 20.09.2012 - 10:00 Uhr
Sprache: Deutsch
News-ID 185198
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contact information:
Town:
REDWOOD CITY, CA
Kategorie:
Internet
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