Iconic Italian Sportswear Brand Sergio Tacchini Joins Forces With IMG in Global Partnership
IMG to Serve as Brand's Worldwide Agent and Brand Consultant
(firmenpresse) - MILAN, ITALY and NEW YORK, NY -- (Marketwire) -- 09/25/12 -- Sergio Tacchini, the iconic Italian tennis and sportswear clothing company, announced a far-ranging global partnership today with IMG, the global sports, fashion and media company.
Under terms of the multi-year agreement, IMG will serve as Sergio Tacchini's licensing agent working with the Company to re-launch the brand in major markets around the world through targeted licensing and distribution partnerships. IMG will also work closely with company management on sponsorship, strategy, endorsements, e-commerce and other brand activation activities.
Bruno Maglione, IMG Executive Vice President and Global Managing Director of IMG Licensing, commented on the agreement, "Sergio Tacchini is one of three or four companies that can lay claim to having invented what might be called the sports fashion segment. The combination of athletic lifestyles with elegant styling is very much back in vogue as consumers seek to distinguish themselves with distinctive, yet functional products. Sergio Tacchini's rich heritage as a pioneer in this area positions it strongly to take advantage of the renewed growing market for fashion focused sportswear."
Janny Tang, Sergio Tacchini Managing Director, added, "IMG's worldwide licensing infrastructure, coupled with its deep knowledge and broad expertise in both tennis and fashion, makes them the perfect partner for our long-term plans with the Sergio Tacchini brand. They have put together an impressive team of regional specialists to work hand-in-hand with us in Europe, the Americas and Asia."
Sergio Tacchini, the world renowned Italian sportswear brand that first brought color and fashion flair to tennis courts, was established in 1966 by the Italian tennis player Sergio Tacchini. The brand quickly became synonymous with Italian style and elegance and gained international recognition through celebrity endorsements by many of the greatest tennis champions of all time, such as John McEnroe, Jimmy Connors, Vitas Gerulaitis, Mats Wilander, Gabriela Sabatini, Pete Sampras, Pat Cash, Martina Hingis and Novak Djokovic -- players who collectively won 37 Grand Slam tournaments wearing Sergio Tacchini. Sergio Tacchini, with its historical origins and brand DNA rooted in tennis, is today a leader in distinctive sportswear of all kinds for discerning consumers seeking to unite elegance with an active lifestyle. The brand is the official technical sponsor of the Monte Carlo Rolex Masters and Internazionali BNL d'Italia Italian Open ATP Tournaments.
IMG Worldwide is a global sports, fashion and media business, with nearly 3,000 employees operating in 30 countries around the globe. IMG's areas of expertise are diverse and wide ranging: IMG College; IMG's Joint Ventures in China, Brazil, India and Turkey; IMG Media; IMG Events and Federations; IMG Fashion; IMG Models; IMG Art+Commerce; IMG Clients; IMG Academy; IMG Consulting and IMG Licensing. More information is available at . Follow us on and .
Jim Gallagher
IMG
(212) 774-4419
Jennifer Bozzelli
IMG
(212) 774-4416
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Datum: 25.09.2012 - 13:01 Uhr
Sprache: Deutsch
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Fashion
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