Tellagence Launches Industry-First Technology to Predict Network Behavior
"Forecaster" of Network Communication Focuses on Relationships -- Not Connections
(firmenpresse) - PORTLAND, OR and SANTA CLARA, CA -- (Marketwire) -- 10/02/12 -- Tellagence today is launching a new technology able to predict how information moves across and within any network: social networks, enterprise networks, and eventually, closed networks like the government. The company's first product, Tellagence for Twitter, will be unveiled today at DEMO.
Tellagence is the first enterprise technology to successfully unite human behavioral science with big data computer modeling. By injecting context into the analysis of online connections and conversations, Tellagence can accurately determine the ideal online relationships and most relevant network equations that will motivate individuals to pass along, and ultimately lead people to act upon, your messages.
While many businesses use social media to communicate to their audiences, information delivery is typically based on two flawed practices: Intuition (or gut), which does not systematically analyze relationship context; or Influencers, which blindly targets individuals based on the number of followers they have in an assigned nexus.
Tellagence uniquely bases its solution on the science of human behavior, and is able to:
Excavate and monitor detailed information about inter-network relationships surrounding any topic,
Identify the ideal combination of relationships among individuals and groups for messaging campaigns,
Analyze all the ever-changing variables that affect communication paths between individuals and groups, and
Deliver relevant information for the cultivation of relationships with key targets.
The result: Tellagence can accurately predict -- and thus identify -- the perfect combination of relationships and information for the most effective, and efficient, delivery of a message.
"Ironically, it is our understanding of the constant presence of change among online relationships that allows us to drive more accurate, effective message delivery," said Matt Hixson, CEO and co-founder of Tellagence. "We are able to effectively predict word of mouth behavior within the millions of big data transactions and help companies predict how to extend their messages and reach their most effective and natural advocates.
"It's like the weather. Just because it rained the last five days doesn't mean it will rain tomorrow. And just because someone talked about, say, the iPhone 5 last week doesn't mean they will talk about it next week. We can help predict the weather for communications, essentially. Many companies are trying, but to our knowledge we are the only company that has successfully taken data prediction to this level and scope."
Tellagence is currently in beta with several major enterprise companies as well as social and interactive agencies.
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Datum: 02.10.2012 - 04:01 Uhr
Sprache: Deutsch
News-ID 188520
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PORTLAND, OR and SANTA CLARA, CA
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