DGAP-News: bmp AG/bmp Media Investors: Xamine Online Intelligence raises bmp investment
(firmenpresse) - bmp AG / Miscellaneous
14.04.2010 10:45
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bmp AG/bmp Media Investors: Xamine Online Intelligence raises bmp
investment
Berlin, April 14th, 2010
bmp AG (ISIN DE0003304200) announces a new investment by its media&marketing services focused fund bmp Media Investors AG&Co. KGaA. After a
capital increase on April 13th, 2010 the fund now holds 30% of Xamine
GmbH's shares. Xamine GmbH is a provider of business intelligence solutions
for online marketing channels.
Online marketing is an inherent part within all marketing strategies
developed today. Companies also increasingly build up internal knowledge in
this field, one focus being search engine marketing. What these companies
need are tools that enable them to use search engine marketing efficiently
and make the frequently used auction process more transparent.
To these companies Xamine offers sophisticated solutions in both search
engine optimization (SEO) and - as a main differentiator - also in search
engine marketing (SEM). The market for search engine marketing grew to a
volume of approx EUR 1.6 bn in Germany already. Beyond that Xamine is the
first company to provide benchmarks of SEM campaigns for German speaking
markets, currently covering direct and indirect competitors across over 28
industries. Next to a quantitative analysis Xamine tools also provide
qualitative statements that companies can use directly for their internal
decision-making.
With these USP and an exceptionally high data-quality Xamine already counts
several large consultancies, market researchers and online agencies as well
as marketers that administer their online activities in-house among its
customers. For these customers the 3 main factors for using Xamine are
increased revenues, cost savings and the effective brand protection. With
Xamine tools search marketing campaigns can be analyzed and optimized
before they are actually played out. Manual trial-and-error campaign
adjustments become obsolete. The improved ad positioning near to more
relevant search results increases brand visibility within the core
demographics. Xamine Brand Protection offers a constant in-depth monitoring
of the customer's brand keywords within 15 EU countries. Breaches in
contractual and trademark regulations are automatically recognized and
documented along legal requirements.
Jens Spyrka, Partner at bmp AG: 'With Xamine the team around the
experienced founder Peter Herold contributes effectively to more efficiency
and transparency in the field of SEM. The solutions can be integrated into
existing management information systems which embraces the growing
relevance for online marketing channels within the corporate marketing mix.
We are assuming that Xamine will grow to a company right in the tracks of
other very successful bmp investments in the area of digital marketing
services.'
About bmp:
As an internationally operating private equity asset manager, bmp (ISIN
DE0003304200) invests its own resources into companies and, at the same
time, operates as a fund manager for fund of funds and as a private equity
advisor. bmp does not only support its portfolio companies with capital,
but also with 10 years of comprehensive know-how as a business developer.
With the experience of 100 own shareholdings, 14 stock market flotations as
well as more than 25 trade sales from the portfolio, bmp is among the most
competent venture capital companies in Germany and Poland.
bmp Media Investors AG&Co. KGaA is a thematically specialised venture
capital company under the management of bmp AG, which exclusively focuses
on shareholdings in the media, entertainment and marketing services
industries in Germany and Poland. The current portfolio of bmp Media
Investors comprises the companies Brand New World GmbH (München),
Greenhanger GmbH (Berlin), K2 Internet SA (Warszawa), mando.TV GmbH
(Berlin), Motor Entertainment GmbH (Berlin), nugg.ad AG (Berlin), Pomocni
Sp. z o.o. (Warszawa) and Republika Kobiet sp. z o.o. (Warszawa).
For further information:
Corinna Riewe
Investor Relations
Tel: 030-20 30 5-567
Fax: 030-20 30 5- 555
Email: criewe(at)bmp.com
bmp AG + Schlüterstraße 38 + 10629 Berlin
Internet: www.bmp.com
This issue of Corporate News represents neither an offering nor a request
for the tendering of bids for the purchase of securities - particularly not
in the US and not in any countries orjurisdictions in which offers,
requests for the tendering of bids for purchases or for sales would not be
permitted without previous registration or approval in accordance with the
stipulations of the respectively applicable securities regulations.
This issue of Corporate News represents neither anoffer for the sale of
individual proprietary shares nor a request for the submission of an offer
for the purchase of individual shares; it is intended solely for
information purposes.
14.04.2010 10:45 Ad hoc announcement, Financial News and Media Release distributed by DGAP. Medienarchiv atwww.dgap-medientreff.deandwww.dgap.de---------------------------------------------------------------------------
Language: English
Company: bmp AG
Schlüterstraße 38
10629 Berlin
Deutschland
Phone: +49 (0)30 20 305-0
Fax: +49 (0)30 20 305-555
E-mail: ir(at)bmp.com
Internet: www.bmp.com
ISIN: DE0003304200
WKN: 330420
Listed: Regulierter Markt in Frankfurt (Prime Standard); Freiverkehr
in Berlin, München, Düsseldorf, Stuttgart, Hamburg; Foreign
Exchange(s) Warschau
End of News DGAP News-Service
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Datum: 14.04.2010 - 10:45 Uhr
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