DGAP-News: SteelHouse Reinvents Online Ads With A2
(firmenpresse) - SteelHouse
09.10.2012 08:00
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Brands and Agencies Can Now Create and Deliver Stunning, Highly Engaging Ads
That Live Up to the Quality They Demand in Other Ad Mediums
LOS ANGELES, 2012-10-09 08:00 CEST (GLOBE NEWSWIRE) --
SteelHouse knows, that up until now, the quality of online ads has been
terrible. Flash ads don't work on mobile, and HTML5 ads don't work consistently
in every browser. Rich ads receive significantly higher engagement, but they're
too hard to create. That is why SteelHouse (www.SteelHouse.com) has launched A2
(pronounced a-squared), which brings the high quality that brands expect from
other mediums like TV and print, into online ads that serve on any device
including Mac, PC, iPhone, iPad and Android devices.
'Whether they want to admit it or not, brands are embarrassed by the quality of
their display advertising. Display ads are stuck in a static ad time warp
surrounded by a world of video, mobile, apps and social tools,' said SteelHouse
President and CEO Mark Douglas. 'The reality is that the ads brands want have
been too hard and time consuming to create. We've completely reinvented the way
display ads work.'
A2 makes ads interactive by weaving together high engagement features that
brands want and consumers respond to, including:
Video: Include videos from any source
Images: Insert virtually any image or logo
Location: Ads take into account where people are
Scenes: Include multiple scenes in any ad
Products: Dynamic product carousels can display products that consumers
have
interacted with
Counters: Count down to when a sale is going to end or an event is going
to happen
Behavior: Leverage 1st party consumer behavioral data into the content
of any ad
Social: Great ads get shared. A2 ads enable that.
A2 ads are automatically IAB compliant and work on any device. A2 is available
as a stand-alone display ad solution for brands and agencies or as part of
SteelHouse's other products. To see a sample of A2 ads in action, and learn
more about SteelHouse, visit www.SteelHouse.com.
About SteelHouse
SteelHouse(tm), an ad:tech Innovation Award-winning company, brings innovative
advertising solutions to brands, agencies and eCommerce marketers. SteelHouse
reaches 110 million consumers a month, across hundreds of the world's largest
brands. In addition to A2, the company's real time solutions including Real
Time Offers(tm) and Retargeting enable companies to drive high engagement in their
ads, on or off their, site based on their consumers' behaviors. The SteelHouse
team is comprised of veteran direct marketers and engineers from eHarmony,
E*TRADE, Oracle and the Rubicon Project. SteelHouse is based in Los Angeles,
California, U.S.
The SteelHouse logo is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=15088
Media Contacts:
Kristin Tinsley
PR Manager
pr(at)steelhouse.com
310-895-2114
Nicole Jordan
Radix Collective
nicole(at)radixcollective.com
310-988-9157
News Source: NASDAQ OMX
09.10.2012 Dissemination of a Corporate News, transmitted by DGAP -
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The issuer is solely responsible for the content of this announcement.
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Language: English
Company: SteelHouse
United States
Phone:
Fax:
E-mail:
Internet:
ISIN: US9901860091
WKN:
End of Announcement DGAP News-Service
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Unternehmensinformation / Kurzprofil:
Datum: 09.10.2012 - 08:00 Uhr
Sprache: Deutsch
News-ID 190431
Anzahl Zeichen: 4031
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Kategorie:
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