Airbnb Introduces Neighborhoods -- an Immersive, Experiential Guide to Over 300 Neighborhoods Worldwide
(firmenpresse) - SAN FRANCISCO, CA -- (Marketwire) -- 11/13/12 -- Airbnb, the world's leading marketplace to list and book unique accommodations, today announced the launch of Airbnb Neighborhoods -- a new way for travelers to uncover rich, unique experiences on a hyper-local level. When searching for accommodations in a city, guests will now be able to filter by neighborhood attributes and explore layers of professional-quality content, including neighborhood maps, custom local photography and localized editorial, details on public transportation and parking, and tips from Airbnb's host community.
"Neighborhoods are the original communities. They are the keys to unlocking local culture and one-of-a-kind experiences," said Brian Chesky, co-founder and CEO of Airbnb. "By going deeper and tapping into local knowledge, we are introducing our community to a neighborhood's personality so they can match it with their own."
Location is the single most important factor Airbnb guests consider. And yet, with more than 250,000 properties across 30,000 cities around the world -- each with 40 or more neighborhoods -- Airbnb travelers have more options than ever before. With deeply immersive local guides in over 300 neighborhoods, Airbnb Neighborhoods lets travelers immerse themselves in rich content and make informed decisions about where they want to stay.
Launching initially with neighborhoods in New York, Paris, London, San Francisco, Washington DC, Berlin, and Rio de Janeiro, Airbnb will continue to roll out Airbnb Neighborhoods to major travel markets around the world.
"When we talked to our community, we saw a huge need for more information about location. Many users were visiting multiple websites in order to stitch together a sense of a neighborhood," said Ann Montgomery, Product Lead for Airbnb Neighborhoods. "Rich editorial content, local recommendations, and photography have always been woven throughout our site -- but now we're enhancing all this content and making it more immersive. Airbnb Neighborhoods let our community feel what it means to become part of a city."
In addition to an online product, Airbnb Neighborhoods includes an offline component to connect travelers with local businesses. Local Lounges, a new partnership between Airbnb and select coffee shops in San Francisco, are authentic, local places for travelers to relax and recharge. Local Lounges will offer guests a warm welcome, free WiFi and local guidebooks to San Francisco. For travelers, this is a place to get connected and find additional information for their trip. Local businesses will also benefit from increased foot traffic. Participating coffee shops include Farley's in Potrero Hill, Radius Café in SoMa, Coffee Bar in the Mission, Cafe Sophie in the Castro, Progressive Grounds in Bernal Heights, Bean There in the Haight, Cafe Abir in NoPa, The Brew in Russian Hill, NOOK in Nob Hill, and Caffé Sapore in North Beach.
Airbnb Neighborhoods:
Airbnb Local Lounges:
Founded in August of 2008 and based in San Francisco, California, Airbnb is a trusted community marketplace for people to list, discover, and book unique accommodations around the world -- online or from a mobile phone. Whether an apartment for a night, a castle for a week, or a villa for a month, Airbnb connects people to unique travel experiences at any price point, in more than 30,000 cities and 192 countries. And with world-class customer service and a growing community of users, Airbnb is the easiest way for people to monetize their extra space and showcase it to an audience of millions.
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Datum: 13.11.2012 - 18:30 Uhr
Sprache: Deutsch
News-ID 202969
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