The Sage Group, The Wall Street Journal Launch First Award to Recognize Bay Area's Most Influential Marketing Executives
Elite Panel of Judges Weigh in on Marketers That Matter(TM); Nominations Open Now
(firmenpresse) - SAN FRANCISCO, CA -- (Marketwire) -- 12/06/12 -- The Sage Group in collaboration with the Wall Street Journal today launched ™, a new award to recognize outstanding marketing executives at the forefront of their field. The only award to recognize senior-level marketing executives for their proven success in a rapidly changing environment, Marketers That Matter™ launches with the support and participation of executives from some of the best brands in the country including Williams-Sonoma, Wells Fargo, LinkedIn, Intuit, Adobe, Jamba Juice, Twitter, VMware, PayPal and others.
"Marketing is transforming at an unprecedented rate shifting the way consumers and companies engage. Much of this transformation has emerged from products and services launched right here in the Bay Area," said The Sage Group CEO, Cara France. "With innovation comes transformation. Exceptional marketers are transforming customer engagement, utilizing big data, and enhancing brand loyalty. They are leveraging new channels, technologies, and platforms to create tangible results for the companies and customers they serve."
As the role of marketing evolves and becomes even more critical to business success, several brands stand out as leaders. The Marketers that Matter™ judging panel consists of an all-star line-up that includes executives from these prestigious companies and organizations including:
, President of Global Revenue,
, Chief Marketing Officer,
, Chief Marketing Officer (former), & Board of Directors,
, Senior Vice President, Chief Marketing and Sales Officer,
, Chief Executive Officer,
, Chief Marketing Officer,
, Vice President of Marketing,
, Executive Vice President and Chief Marketing Officer,
, Senior Vice President, Chief Customer & Marketing Officer,
, Chief Marketing Officer,
, Executive Director Center for Entrepreneurial Studies,
"Marketers of today need to deal with a transforming landscape and a very crowded, noisy marketplace," said Caroline Donohue, Chief Marketing and Sales Officer, Intuit. "The challenge is to create a conversation that resonates with customers and translates into value add for the customer and measurable results for the company."
Agencies and companies are encouraged to nominate CMOs or senior marketing executives by January 18, 2013 through the website: . Categories are aligned with today's emerging landscape and a winner will be chosen in each category from a large company and a small company. Categories include:
B2B Marketing Executive of the Year
B2C Marketing Executive of the Year
Customer Engagement Marketer of the Year
Big Data Marketer of the Year
Product/Service Marketer of the Year
Global Integration Marketer of the Year
New Channels Marketer of the Year
The Marketers That Matter™ award finalists will be announced on March 15, 2013. On April 25, 2013, Bay Area marketing executives and industry leaders will gather to honor the finalists and announce the award winners. The executive networking event of the year celebration will recognize and celebrate the contributions of cutting-edge marketers at the in Palo Alto.
The Sage Group is a firm that provides marketing and business consultants and contractors to leading Bay Area companies. As one of the largest women-owned Bay Area businesses, clients include 50 percent of Silicon Valley's top technology firms, largest banks, and best global brands. For more information, visit or follow (at)The_Sage_Group.
Carol Carrubba
415.963.4174 ext 3
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Datum: 06.12.2012 - 13:00 Uhr
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